Advertising in 24 Ghanta
Media Options & Pricing
Current Affairs and News
Advertising on Zee 24 Ghanta (formerly called 24 Ghanta)
Zee 24 Ghanta (formerly called 24 Ghanta) is famous 24-hour regional Bengali language news & current affairs channel which is operated under Zee Media Corporation Limited (ZMCL) since 2006. It is owned by the Zee Akash News Pvt Ltd subsidiary. It has its headquarters in Kolkata, India. This channel was a part of expansion of the Zee coverage and focuses on the regional people speaking Bengali language and stays updated with latest news 24/7. Since it’s a part of the Zee group it attracts premium audience and this is what makes it popular and grabs more eyeballs and interest and is recommended for running a Television Advertising campaign on Zee 24 Ghanta (formerly called 24 Ghanta).
Zee 24 Ghanta Advertisement Rates
If you decide to advertise on Zee 24 Ghanta with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in Zee 24 Ghanta is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Zee 24 Ghanta will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on Zee 24 Ghanta. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.
List of shows on Zee 24 Ghanta
Zee 24 Ghanta is famous for its back-to-back Bengali language news 24/7 which is watched by the regional Bengali speaking audience. Zee 24 Ghanta keeps updating its content with the latest exclusive trending regional and certain national news, Superfast Breaking Top News countdown (Breaking Bangla Khobor), socio-economic and political current affairs, weather forecast, sports, much more.
Types of advertisement on Zee 24 Ghanta
Advertising in Zee 24 Ghanta can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-
- Zee 24 Ghanta Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
- Zee 24 Ghanta Aston Band – Horizontal line ad flashing on bottom side on screen branding while news show is played.
- Zee 24 Ghanta L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while news show is played.
- Zee 24 Ghanta Scroller Ads – Ad scrolling from one end of screen to the other while news show is displayed.
- Zee 24 Ghanta Laptop Branding – A sticker of your brand on the Laptop displayed during the news shows.
- Zee 24 Ghanta Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated and as per channels / shows. It is a personalized solution for the brand for unique and creative advertising
How to advertise on Zee 24 Ghanta?
- Share your requirements for advertisement campaign on Zee 24 Ghanta.
- Approach our efficient planners and executors.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Zee 24 Ghanta.
- Receive the best quotes
- We provide lowest assured rates with best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand on-screen within a bare minimum timeframe and achieve the desired response.
Agency selection for advertising on Zee 24 Ghanta
Media Agency plays an important role for advertisement in Zee 24 Ghanta. As Excellent Publicity being a media agency we figure out that is Zee 24 Ghanta a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.
Why advertising in Zee 24 Ghanta works?
The initiatives that Zee 24 Ghanta took include the above and below steps that gave over the counter results as listing Zee 24 Ghanta more ratings than any other platforms.
- Premium Features: Zee 24 Ghanta keeps on updating itself with top trending regional and certain nationwide news, current affairs, politics, weather, sports, Bollywood and many more for the premium Bengali speaking audience.
- Best Rates: Zee 24 Ghanta offers cost effective rates compared to other news channels.
- Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
- Choice of Type & Time of ad campaign: Zee 24 Ghanta offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.
What will be the rates for advertising on Zee 24 Ghanta?
You can contact our agency regarding the rates of advertising on Zee 24 Ghanta; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
How many people will be able to see my ad on Zee 24 Ghanta?
Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
Can I choose to advertise on particular show or during particular time on Zee 24 Ghanta?
Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
Is agency necessary for advertising on Zee 24 Ghanta?
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
The Steps in Execution
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.
Receive the best quotes
We provide lowest assured rates with best services for Television Advertising across India.
Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.
See your advertisement broadcasting in the selected time band and shows by you.