Tata Gluco+ launches revolutionary AI ad campaign during IPL with ‘Piyo Goodness, Karo Greatness

In a first for the Indian advertising sector, Tata Gluco+ has introduced a groundbreaking AI-based campaign, 'Piyo Goodness, Karo Greatness', during the IPL. The campaign represents Tata Consumer Products' first thematic film developed exclusively via artificial intelligence.

The ad is India's first brand film completely created with AI tools, no shoots, sets, or crews in the classical sense. Each frame, motion sequence, and cinematic effect was created with cutting edge AI, raising the standards for digital storytelling.

Partha Biswas, President & Head, RTD Business, Tata Consumer Products, called the campaign a "strategic leap" in brand communication. He emphasized the product's energy without caffeine and its alignment with young, purposeful consumers' desires.

Senthil Kumar, Chief Creative Officer, Wunderman Thompson, concurred and said the campaign marks a transition from functional to purpose driven branding. "It's about directing energy for good community impact," he said.

Maninder Singh further stated that the campaign was created through AI solutions designed specifically for the creation of scenes, motion, and texture. The outcome: a cinematic, carbon-light piece of production that resets the future of advertising.

Tata Gluco+ has not just rolled out a campaign but started a conversation on the revolutionary potential of AI in content development. 

Let’s have a look at the advantages of AI-generated advertisements:

Scale level personalization

AI delivers its ads to specific individual preferences with high engagement and conversion by targeting the most relevant audiences.

Cost efficiency

AI enables creativity automation, thus ensuring that ad placements have been optimized, hence cutting the costs while improving ROI through the targeting of the most relevant audiences.

Performance and scalability

AI provides scale in the quick generation of armies of ads, adaptation to different platforms and languages within no time, and easy scale-ups for campaigns across geographies.

Data-driven insights

Real-time performance is analyzed where strategies and content behind advertisements are constantly improved through data points of engagement and conversion to continuously get better.

More creativity

AI will then be brainstorming creative ideas by exploiting trends, preferences, and data to create innovative ad designs, copy, and videos faster than any human.

If you want to create innovative AI-generated advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.