super.money launches influencer ad campaign with Jonty Rhodes as the ‘Cashback Catcher’

super.money, an UPI platform supported by Flipkart, has used the recent high impact digital advertisement that features legendary South African cricketer Jonty Rhodes as the brand ambassador. A legendary player and his legendary dives in the cricket field, Rhodes enters the role of the Cashback Catcher, representing the quick, reward crazed Indian consumer in the new digital economy.

The campaign has wittily re examined the legendary reflexes of Rhodes, not to halt boundaries, but to jump to cashback rewards. From grocery shopping to travel reservations, Rhodes moves around the world acrobatically, mirroring the contemporary consumer in their search for value in each tap, swipe or scan.

Recent research indicates that 95 percent of Indian digital users are attracted by the cashback offers and this is what super.money will target. Its UPI based, co-branded credit cards, invented in partnership with top banks, enable users to receive up to 3 percent cashback on every transaction.

We think simple, regular and real value rewards are what should be provided at super.money and they should not be hidden in terms and conditions as they are at super.money, said Premanshu Singh, co-founder of super.money. This vision is brought to life credibly and vigorously by Jonty Rhodes.

The film is an insigh filled comedy of Braindad. The lengths that our main character goes to get money back are both funny and familiar, according to Vishal Dayama, Creative Director at Braindad. The charisma and athleticism of Rhodes takes the story further than only comedy, it is about actions, habit and the thrill of redeeming back.

The campaign is in digital and sports related partnerships have been set out to advance the engagement and reach further among the value conscious consumers in India.

Let’s explore the benefits of influencer advertising:

• Reality and credibility:
  Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time and are usually willing to choose that product over an advertisement.
• Niche reach:
  This niche approach thus means that most of the influence circles are niche, so brands can easily connect to the right audience with a better rate of engagement.
• Higher engagement:
  Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.
• Skilled content creators:
  Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!