Sunfeast Marie Light rolls out TVC Ad campaign featuring Jyotika to promote shared nameplates

In a powerful attempt to put the focus on equality in homes, Sunfeast Marie Light has launched its newest TVC campaign with renowned actress Jyotika. The campaign inspires couples to put up both partners' names on their house nameplates, an ordinary symbol turned into a strong expression of partnership.

In pursuit of the huge success it has seen in Tamil Nadu, where more than 3 lakh individuals committed to making this simple yet significant change, the campaign now moves to Karnataka. In a study made public by the brand, two out of every three Karnataka families still only have one partner's name engraved on the nameplate, highlighting that more awareness and change is needed.

The TV ad is based on a poignant situation where Jyotika's co-star shocks her by revealing a new nameplate with both their names. The commercial ends on Jyotika's note: little moments like these create strong ties and respect shared living.

Referring to the campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes, ITC Foods, added, "Sunfeast Marie Light celebrates the spirit of partnership in every home. Appreciation of both partners is an act that says a lot about mutual respect and equality."

To further increase the drive, Sunfeast Marie Light invites customers to dial a missed call on 1800-315-7837 and commit their support. Customized nameplate designs are also being offered for people who want to make the switch.

By making a nameplate an icon of equity, this campaign transcends advertisement, it demands a cultural revolution in which all alliances are seen, heard, and honored.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach:
  With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact:
  The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.
• Brand recognition and recall:
  The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.
• Emotional bond:
  The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.