New Delhi, July 31, Saatvik Green Energy, a leading solar PV module manufacturer in India, has signed Bollywood actor Kartik Aaryan as its brand ambassador under its strategic move to further invest in its vision for a green India. The association is an important step towards Saatvik's mission to make Indians more aware of clean energy and bring solar solutions within their reach.
The association begins with the introduction of an attention-grabbing TVC campaign with Aaryan sporting the catchy tagline, "Bolta Hai Kartik , Solar Matlab Saatvik." The campaign makes the actor the cool voice of eco-friendly lifestyle and resonates with Saatvik's vision to provide cutting-edge and value-for-money solar power solutions.
The TVC aims to fill the knowledge gap for solar technology by introducing it with a familiar face that can be trusted. Kartik Aaryan's pan-India recall and reach are going to penetrate deep into a vast population, right from urban households to rural villages and new enterprises willing to adopt green alternatives.
Kartik himself is representative of new, enlightened India's dreams. Saatvik's spokesperson, in the literal sense, is arguing that being above six feet and having a bona fide presence should advocate for us for a green tomorrow.
Saatvik Green Energy's initiative comes as the timely reminder of solar energy being a critical component that must have been used so much to advance the vision of greener and cleaner tomorrow as this country goes through clean energy revolution.
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