Policybazaar’s TVC ad campaign with Kapil Sharma warns car owners against blind buying

In a new attempt to nudge car owners toward smarter insurance choices, Policybazaar has rolled out a clever new advertising campaign featuring comedian Kapil Sharma. The campaign talks up the need to compare car insurance choices prior to a purchase, or pay too much like a "Gadha" (donkey).

In two funny ad commercials, Kapil Sharma applies his brand of humor to an important consumer problem: blind car insurance purchasing. In the ads, he tells a tale in which even a zebra, disoriented and in a hurry, purchases a car and insurance without comparing prices. He warns the audience that avoiding comparisons doesn't make one unique like a Zebra, it simply makes them a "Gadha."

While the tone is in-your-face, the message is sharp and direct. Policybazaar's brand marketing head Samir Sethi explained, "The ad is humorous, but the pain of paying more for motor insurance is real." Whether your vehicle is new or a couple of years old, not comparing policies means that you're most likely overpaying.

The campaign's creative brains, Dheeraj Renganath and Natwar Singh, co-founders of MagicCircle, insisted that Kapil's inimitable style was essential in developing the campaign's catchy punchline. "We wanted to think about how Kapil would term bad financial choices, and that's where 'Zebra nahi Gadha' came from," they explained.

Policybazaar seeks to cut through ad clutter by blending humor with authentic value, making users make smart, value-for-money decisions using its insurance comparison platform.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach:
  With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact:
  The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.
• Brand recognition and recall:
  The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.
• Emotional bond:
  The emotional bond through stories is bound to develop a stronger connection with the audience.

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