Piramal Pharma’s new TVC ad ampaign for i-pill daily empowers women to choose confidently

Piramal Consumer Healthcare has introduced a strong new campaign for i-pill Daily, with the intent of making women confident and sure of their reproductive health decisions. The campaign, based on dignity and informed choice, is a significant step to make hesitation at the chemist shop counter change to assertiveness.

At the center of the campaign is an eye-catching black-and-white movie that defies the old embarrassment that many women experience when buying contraceptives. Rather than avoiding it, the campaign empowers women to inquire, take control, and demand i-pill Daily, a brand that has been around the block and is trusted by millions.

Brand substitution during point of purchase is one of the fundamental problems the campaign addresses. Although it is one of the most well-known contraceptive brands in India, i-pill Daily is regularly substituted by other brands, not by choice, but because of societal unease. The campaign reverses this situation, compelling women to demand the best for their own bodies.

"Every woman deserves access to safe, dependable, and respectful healthcare to her choices," said Nandini Piramal, Piramal Pharma Limited Chairperson. "This campaign is our doing as a reminder to women that reproductive health choices should never be sacrificed or hurried."

The campaign is being launched on all digital platforms such as YouTube and Instagram, with television amplification in core markets. With a mix of creative storytelling and an impactful social message, Piramal Pharma is not merely marketing a product, it's supporting a movement of freedom and trust in women's healthcare decisions. 

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.