Neutogena has now signed actress Sharadha Kapoor as their brand ambassador. She will start in their upcoming digital campaign known as “Juicy Secrets”, which majorly focuses on the Hydro Boost skincare line. The campaign shows Shraddha sharing her skincare secrets in a fun, rapid-fire style video that will be seen across platforms like YouTube, Instagram, and Facebook.

This campaign was articulated by BBDO India and DB Mudra Group and also easily syncs with Neutrogena’s idea of “ Beauty with no compromises”. Shraddha’s involvement indicates how the brand is all about real, effective skincare that is also backed by science. Through this campaign, she promotes a simple but powerful skincare routine that helps build trust among customers.

Hydro Boost Suncreeen SPF 50 is one of the key highlights of the campaign. The sunscreen not just shields skin against UVA, UVB, and long-UVA rays but also moisturizes it for up to 12 hours. Hyaluronic Acid, Pro-Vitamin B5, and a combination of Vitamins C and E are the ingredients that feel light on the skin and lessen the amount of oil in the skin.

Shraddha Kapoor’s partnership with Neutrogena adds to her growing list of beauty and wellness brand collaborations. In the past, she has supported brands like MyGlamm, BellaCasa, and Power Gummies. Her association with Neutrogena is likely to boost the brand’s reach even further because of her huge popularity and trusted image.

Through the "Juicy Secrets" campaign, Neutrogena smartly combines science-driven skincare with a relatable celebrity. By choosing Shraddha Kapoor, the brand strengthens its message of offering honest, effective skincare solutions. This fresh approach is expected to connect well with customers looking for trustworthy beauty products.

Benefits of storytelling in your campaigns

Strong Emotional Connection

Using a fun and relatable storyline with a popular face like Shraddha Kapoor helps people feel personally connected to the brand, making them trust it more.

Easy to Remember

A catchy storyline sticks in the audience’s mind. When they think about skincare, they’ll quickly remember the fun "juicy secrets" shared in the campaign.

Builds Brand Personality

Instead of just talking about products, the storyline shows the brand’s friendly, science-backed, and caring side, making it more than just another skincare brand.

Engages Across Platforms

An interesting story can easily be shared through videos, posts, reels, and ads across Instagram, YouTube, and Facebook, getting more attention everywhere.

Inspires Action

When people see a celebrity share simple skincare secrets, they feel inspired and motivated to try the products themselves, helping drive more purchases.

If you want to create such a storytelling ad campaign and keep your customers engaged, let’s connect. Excellent Publicity is here to bring your story to life. Stay tuned with us for more inspiring updates from the world of advertising!