myTrident Launches 3D OOH Campaign with Kareena Kapoor Khan

myTrident, Trident Group's home furniture brand, has launched a high-impact 3D out of home (OOH) campaign featuring Bollywood actress Kareena Kapoor Khan during the festive period. With dramatic billboards in 15 leading cities like Delhi, Mumbai, Bengaluru, Amritsar, Ludhiana, Bhopal, and more, the brand is all set to mesmerize city consumers at crowded intersections and arterial routes.

The campaign marries the most advanced 3D technology with the elegance and chic of Kareena Kapoor Khan to showcase myTrident's signature collections. Spanning from the NH8 Ambience Mall close to the bustling Gurgaon streets to top metro and Tier-1 markets, these lively exhibits establish the brand's commitment to design, quality, and lifestyle luxury.

Speaking on the launch, Rajneesh Bhatia, CEO, myTrident, said, Festive periods in India are not only a period of joy but also a make-or-break situation for home and lifestyle decisions. Our 3D OOH campaign is an aggressive visibility investment designed to get consumers thinking about reimagining their homes with luxury and comfort.

By leveraging high-traffic urban touchpoints, myTrident's campaign builds top-of-mind brand awareness and reinforces long-term brand equity. The OOH campaign is a part of a broader 360-degree festive campaign on digital, TV, and print mediums to build a strong, cohesive brand presence.

Through this imaginative and visually compelling campaign, myTrident is the go-to for festive home decor, making imaginative storytelling meet thoughtful positioning in linking millions of consumers during the most hectic festive season.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.