Malabar Gold & Diamonds launches ‘Vyana’ collection with brand ambassador Srinidhi Shetty in ‘You Like Me’ campaign

Malabar Gold & Diamonds, the world's biggest jewellery retail chain, has introduced its new gemstone collection named Vyana Jewellery, along with a second phase of the 'You Like Me' campaign. The campaign, brought to life by the brand's latest ambassador, Srinidhi Shetty, is about celebrating individuality, strength, and femininity.

Vyana is a balance of diamond power and an assertive color in a series of gems that draws out the riches of the modern Indian woman. Every design is bold, elegant, and a testament to tradition incorporated with clean modernity, yes, powerful and beautiful, and uncompromisingly real.

"Vyana is not just jewelry, though it may be, it's an ode to the many colors of a woman's soul," declared M.P. Ahammed, Chairman of the Malabar Group. "Every gemstone is a tribute to individuality and inner strength."

Positioned gracefully and strongly, Srinidhi Shetty embodies the collection's true spirit. The campaign associates her with gemstones composed of aquamarine, sophisticated pink topaz, and fiery emerald.

Launch coincides with the Malabar Gemstone Jewellery Festival, where customers can avail up to 25% off on making charges on all gemstone and uncut diamond jewelry till September 7, 2025.

With a global footprint of over 400 showrooms in 13 countries, Malabar takes the lead with its trademark of ethical sourcing, quality certification, and customer-first service. The commitment of the brand transcends business, giving back 5% of its profits to social good CSR initiatives.

Vyana reiterates the promise of Malabar Gold & Diamonds: to create jewellery that is as lovely as it is meaningful.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.