Magicbricks rolls out 'Pata Badlo. Life Badlo.' digital ad campaign to empower home seekers

Magicbricks has unveiled its new digital brand campaign, 'Pata Badlo. Life Badlo,' highlighting the emotional and transformative potential of getting the right home. Not just a real estate search destination, the campaign places Magicbricks as a guardian in the journey towards homeownership.

Central to the campaign is a richly emotive brand film, told in poignant shayari and voiced by India's most recognizable voice. The film records an intimate moment of a young couple as they move into a new home, the metaphor for how a change of address may change not only location but the very course of life.

The campaign rests on a strong insight that a shift of address can lead to a shift in life, said Magicbricks Chief Marketing Officer Prasun Kumar. Home buying is not a mere transaction for millions, but where dreams start, families grow, and futures unfold.

Added to this emotional story are a range of customer-first innovations. The Assisted Search service provides end to end assistance featuring expert advice and free transport to visit properties, reducing a normally arduous activity to an individualized one. Meanwhile, MagicHomes, the new project discovery platform, offers authenticated RERA data, clear pricing, and unbiased counsel, empowering decisions.

The campaign also features a sequence of short videos tracing the entire home purchase process, from search to settlement, from home loans to décor, highlighting Magicbricks' dedication to simplifying each step and making it hassle free.

In 'Pata Badlo. Life Badlo,' Magicbricks once again commits to doing more than being an online platform, it's a change-maker, a mentor for aspirants, and a collaborator in enhancing lives.

Let’s go through the benefits of a digital advertising campaign:

• Specific reach: Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.
• Low cost: Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.
• Real Time Analytics: You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.
• Global Reach: Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.

Engagement:

With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want digital advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.