L’Oréal Paris reclaims beauty standards in TVC ad campaign led by Aishwarya Rai Bachchan

Mumbai, August 19, 2025, L'Oréal Paris shows yet another potent chapter in the global campaign of Lessons of Worth with none other than the international star Aishwarya Rai Bachchan as the brand ambassador. The digital movie reinstates the eternal message of the brand, Because I'm worth it, while turning its focus on the growing social media-induced waning of self-esteem, especially within Indian female communities.

In this powerful narrative, Aishwarya inspires us all to question our idea of self-worth, external acceptance versus internal belief. She cautions against the shallow burden of likes, comments, and virtual approval, and challenges women to look within, have faith in themselves, and authenticate their inherent value.

It is a strong initiative in this ever-earlier collective effort with Indian women as they try to walk the road of self-worth, said Dario Zizzi, General Manager, L'Oréal Paris India. The intervention of Aishwarya Rai Bachchan will stir the debate on timely social media-induced self-esteem.

L'Oréal Paris keeps fighting in the Lessons of Worth series against the idea that beauty and social time are given prime position for success. It furnishes a powerful array of voices from all over the world: Viola Davis, Kate Winslet, Camila Cabello, Jane Fonda, and Helen Mirren, all sharing stories that follow how the slogan became a source of empowerment for them.

L'Oréal Paris is caught in the act of legitimizing the dual status of a beauty landmark and a cultural edifice for confidence, difference, and power through this program. It's more than just a campaign: It's a call to action for a woman to reclaim her strength and accept the deserving worth of herself all the more now!

Let’s have a quick look at the benefits of TVC advertisements:

• Reach:
  With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact:
  The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.
• Brand recognition and recall:
  The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.
• Emotional bond:
  The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. Stay tuned for more such advertising news!.