Kotak Life launches inspiring digital ad campaign to honour 25 years of supporting Indian families

Mumbai, India - Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) recently launched an emotionally charged digital campaign to mark its 25th anniversary, celebrating a quarter-century of enabling dreams and securing financial security for millions of Indian families.

Named 'Hausla Hain… Hamesha Kar Pau', the campaign includes a moving brand film that brings to the surface the small, everyday courage, sacrifices, and unheard strength of Indian families. With compelling storytelling, the film showcases how Kotak Life has never just been an insurer—it has been a consistent facilitator of dreams for more than two decades.

Ever since its inception in 2001, Kotak Life has emerged as one of India's leading life insurance players, having insured over 5 crore active lives, serviced assets of ₹95,000+ crore, and recorded a claim settlement ratio of 98.6%.

Mahesh Balasubramanian, MD of Kotak Life, commented, "Marking 25 years, this film is a tribute to the quiet strength of Indian families and the trust that they have placed in us. Our focus remains on innovation, customer orientation and empowering people to say 'yes' to their dreams."

The film, read by brand ambassador Rajkumar Rao, is made up of real-life moments of everyday life—a father's unselfish act, a husband's considerate surprise, and parents working towards a child's future—all connected by the message: "Aapko Hausla Dene… Hum Hai Hamesha."

The campaign will launch across five Indian languages and advertise on YouTube, Meta platforms, LinkedIn, SonyLiv, and the popular TV show Kaun Banega Crorepati.

With this effort, Kotak Life reiterates its vision to strengthen Indian families at every stage of life.