KONAMI launches star studded influencer ad campaign for eFootball™ India with KL Rahul and Sunil Chhetri

The worldwide launch of a major influencer campaign by Konami Digital Entertainment B.V. for eFootball™ India creates a unique event that merges cricket with football and digital entertainment throughout August to October 2025. The campaign will achieve its peak moment through a special meet-and-greet event, which will be held in Mumbai during December as it coincides with India's Independence Day and Diwali celebrations.

The campaign foundation depends on two high-profile competitions named the Independence Day Cup and Diwali Cup, which give players the chance to compete for substantial rewards. KONAMI has secured Indian icons, including cricket star KL Rahul, along with football legend Sunil Chhetri and content creator Focused Indian and young cricketer Nitish Kumar Reddy, and Bollywood celebrity Ahan Shetty.

KONAMI has established an extraordinary creative alliance with visual artist Santanu Hazarika to deliver a special Independence Day surprise to eFootball™ players.

According to Junichi Taya, who serves as eFootball™ General Producer at KONAMI, the campaign represents a tribute to the enthusiasm of Indian fans. Through this collaboration, we feel privileged to celebrate India by uniting festivals with football and fandom while deepening our relationship with one of the most active gaming communities worldwide.

The eFootball™ India Discord server stands as the campaign’s central interactive platform where users can participate in content challenges and quizzes and compete in scrims and tournaments. The top performers will earn cash rewards, together with exclusive prizes as well as entry to the December Meet & Greet event scheduled in Mumbai.

The official Discord platform at www.discord.gg/efootballindia accepts registrations for the event. Konami's eFootball™ India campaign centers on culture and competition, and community, which guarantees a memorable experience for all participants.

Let’s explore the benefits of influencer advertising:

Reality and credibility

Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time, and are usually willing to choose that product over an advertisement.

Niche reach:

This niche approach thus means that most of the influence circles are niche, so brands can easily connect to the right audience with a better rate of engagement.

Higher engagement

Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.

Skilled content creators:

Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.