JK Maxx Paints launches humorous TVC ad campaign celebrating ‘Ghar Aane Ke Bahaane’ moments

JK Maxx Paints, a subsidiary of the reputed JK Cement, has released its latest campaign advertisement named Ghar Aane Ke Bahaane, a slice of life, humorous commercial which depicts the happiness of homecoming through the prism of colourful walls and vibrant neighbourhoods.

With the on screen reunion of actors Jimmy Shergill and Minissha Lamba after nearly 20 years, the movie revolves around the new house recently painted by Sharma Ji, now the buzz of the town. The aesthetically pleasing and colourful walls turn the house into an unwitting attraction to social media influencers, curious neighbours, and overenthusiastic aunties, who have mysterious reasons to visit it.

The advertisement is an excellent fusion of vintage Indian nosiness and contemporary quirks such as Instagram reels, calling into work, and watching cricket online, where Sharma Ji transforms his living room into a community-building space.

When asked to comment about the campaign, Nitish Chopra, Business Head (White Cement and Paints), responded by saying that paint is not only the finished coating, but the start of making the house into a home. In JK Maxx Paints, we provide durability, quality, and a collection of happy colours.

Marketing Head Amandeep Malhari said, This campaign places us above functional benefits. Ghar Aane Ke Bahaane is a film about how colours render blissful environments where Memories are created.

In line with the promise of the brand, Khushiyon ke Rang, the campaign shows JK Maxx Paints as a one-stop destination in beautifying homes, where beauty, protection and emotions are combined.

Since then, numerous other items followed, like a mixture for waterproofing, the sensational brand JKWallMaxX Wall Putty, and the brand has provided high functioning solutions and gained a position in the hearts and homes of Indians.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach:
  With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact:
  The message will become more engaging and memorable when combined with visuals, sound, and motion; an idea can be communicated effectively through TVCs.
• Brand recognition and recall:
  The regular broadcasting of TVCs will enhance brand visibility and recognition, thereby facilitating the development of a strong brand identity.
• Emotional bond:
  The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.