iD Fresh Food’s latest TVC campaign takes a light hearted look at India’s love for Parotas

iD Fresh Food kick starts new TVC campaign, paying tribute to India's much loved dish, parotas. It is known by various names across various regions of the country, such as Paratha, Barota, Parotta, Parantha, Brota, and many more. The campaign brings out the global love for this beloved food and playfully highlights the many regional pronunciations.

Directed by the winner of several awards, Helmer Basil Joseph, the campaign goes in a lighter direction in bringing out in prominence how parotas bring people together despite linguistic and cultural differences. The TVC is a series of reassuringly familiar, humorous situations as people from various walks of life come together, united by a common love of parotas. Whether it is a lighthearted argument over the pronunciation of the dish or having dinner with the family, the ad highlights how something as ordinary as a parota can be responsible for lasting, happy moments.

iD Fresh Food Chief Marketing Officer Gaurav Kwatra spoke of the vision of the brand, "At iD Fresh, we believe that food is a bridge that joins people together to create moments of warmth and joy". Parotas are loved throughout India, albeit with different pronunciations across the nation. This campaign appreciates that diversity and, in addition, draws attention to the way food unites people and creates lasting experiences.".

Basil Joseph, the campaign's director, was excited about the work and told us, "Parottas are a national favorite, and we wanted to bring out the universal delight that they create in a fun, relatable, and simple way. The campaign is a tribute to the pleasure of food, and I hope people across the globe resonate with it."

The campaign, which is available in various languages like Hindi, Kannada, Tamil, Malayalam, and Telugu, will be launched across iD's digital and social media platforms to reach a cross section of people all over the country. 

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.