HRX onboards Triptii Dimri as brand ambassador alongside Hrithik Roshan in bold new campaign

Mumbai, July 21, 2025 — HRX, India's homegrown athleisure and activewear brand co-founded by Hrithik Roshan, has launched its new campaign, 'Built for Sweat, Designed for Life'. The campaign features the acclaimed actor Triptii Dimri as the brand’s first-ever female face.

This strategic move underlines HRX’s intent to connect with India’s rapidly growing female athleisure audience. The campaign showcases how HRX blends high-performance wear with everyday fashion, seamlessly fitting into active lifestyles—from workouts to coffee breaks and beyond.

By onboarding Bollywood’s rising star, HRX reflects a strong commitment to inclusivity and evolving style within the activewear space. The brand emphasizes that sportswear should be less about fitness and more about expression, confidence, and comfort.

In the campaign film, Hrithik and Triptii bring to life the spirit of HRX: bold, expressive, and built for movement. Whether it’s jogging, dancing, or just living life on the go, HRX is positioned as the brand for everyday athletes who sweat and shine.

The new HRX line is available exclusively on Myntra.

Benefits of Brand Ambassador Advertising

• Better Visibility of Brand: Ambassadors bring their followers to your brand, expanding visibility across platforms.
• Credibility and Trust: Endorsements from well-known figures make brands appear more authentic and reliable.
• Emotional Connection and Loyalty: Consumers relate to the ambassador, forming deeper emotional bonds with the brand.
• Creative Campaign Development: Ambassadors contribute ideas and unique angles that improve campaign creativity and engagement.

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