Fortune rolls out TVC ad campaign with ‘Achaar Maker Naani’ to revive the art of pickle making

The third season of the award winning campaign 'Achaar Ka Perfect Jodidaar' for Fortune Kachi Ghani Mustard Oil has been introduced by AWL Agri Business Limited (formerly Adani Wilmar Limited), sponsoring the legendary Fortune brand.

‘Achaar Maker Naani’ is the newest campaign that celebrates a grandmother's culinary wisdom spanning the length and breadth of India. By focusing on the ancient art of preserving and pickling, the brand aims to reconnect Indians emotionally with traditional foodway practices, the ones commonly passed down through generations.

The visual identity of the campaign features a warm, animated mascot: Achaar Maker Naani, a nurturing grandmother holding a jar of lovingly made pickle, which now graces the 1 liter pouch of Fortune Kachi Ghani Mustard Oil. This illustration is the anchor for the campaign messaging on tradition, taste, and authenticity.

"Food is not merely for nourishment, it is memory, love, and identity. This campaign acknowledges the unsung guardians of food culture in India and reconnects us with our heritage," stated Mukesh Mishra, co-president of sales & marketing for AWL Agri Business Ltd.

The campaign launched with an exclusive TVC and was aired on all major hindi spoken regions, comprising Uttar Pradesh and Bihar, and was supported by mass impact on-ground activations. Exclusive mall activations took place in Lucknow and Patna as well, bringing the campaign to life and mixing consumer interactions with nostalgic culture-based activities.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact:

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.