Fixderma rolls out Influencer Ad campaign with Olympian Neeraj Chopra for TomaGlow’s purposeful skincare message

Directing the story of skincare into an exceptional direction, it has provided a super-impactful campaign for the new TomaGlow line, led by none other than Olympic gold medallist Neeraj Chopra. The campaign titled "Glow Like a Champion" melds the high-performance milieu of sports with the equally potent world of skincare to display the rigour behind ultragenuine long-term glowing beauty.

Viewfindr Films presents an insight into the dual aspects of his life: Chopra's intense training, paired with his ritual of skincare using the TomaGlow Cleanser, Serum, and Cream. This is the moment when the brand drives the point home really assertively: glow is not cosmetic, it is lighting the path of hard work and patience.

"We're challenging the superficial idea of glow and rooting it in resilience and skin health," said Shaily Mehrotra, CEO & Founder of Fixderma. "Neeraj embodies these values flawlessly."

Two promising javelin throwers, Sahil Silwal and Rohit Yadav, speak of sincerity and familiarity, appealing to both athletes and those engaged in fitness, along with the connoisseurs of skincare. Addressing dullness and pigmentation, Tomaglow furnishes a full-fledged regimen from newbie-level to loyalist-level!

Anurag Mehrotra, Fixderma Director, further added, "With TomaGlow, we move beyond ingredients to bring inspiration. Today's consumers are looking for consistency and performance, and this campaign directly addresses that thinking."

Fixderma was also the official skincare sponsor for the 2025 Neeraj Chopra Classic, the country's top international javelin tournament, tactically boosting its campaign message. Spurred heavily across social media platforms such as Instagram, YouTube, and Meta, the campaign is bolstered by expert- and influencer-led content, solidifying TomaGlow's positioning as skincare for champions.

Let’s explore the benefits of influencer advertising:

• Reality and credibility
  Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time, and are usually willing to choose that product over an advertisement.
• Niche reach:
  This niche approach thus means that most of the influence circles are niche, so brands can easily connect to the right audience with a better rate of engagement.
• Higher engagement
  Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.
• Skilled content creators:
  Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.