Emirates takes over major urban hotspots with strategic OOH advertising push

The company launched a dynamic, high visibility out of home campaign to enhance brand presence across major urban hubs in India. The three-week campaign ran in some of the country's highest-traffic and most influential locations, utilizing both digital and static formats. The OOH was launched in key cities like Delhi, Mumbai, Pune, Chennai, and Bangalore.

The campaign avails premium places in high-footfall areas that include arterial roads like Defence Colony Road in Delhi, Golf Course Road in Gurgaon, Bandra ROB Andheri Jog Flyover in Mumbai, and Mount Road in Chennai. Emirates' message now reaches a considerable number of audiences, both vehicular and pedestrians, in those bustling locations.

The campaign also aims at targeting affluent customers with great digital presence in upscale malls such as Select City Walk in Delhi, Phoenix Mall in Pune, and UB City in Bangalore. Strategically positioned to maximize footfalls and premium consumer base, the locations improve the valuation of this brand further, too.

Corporate Hubs, Cyber City, Gurgaon, and Kamla Mills, Mumbai are the other important givers to the campaign for it could reach business professionals and decision-makers. By blending digital screens, billboards, and unipolar, Emirates is consolidating bits and presence in Indian prime business districts.

It is this specific OOH strategy that truly marks Emirates' commitment to further extending its branding footprint, creating an impression in the urban centers of India, and interacting with diverse, high-value audiences.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.