Dyson Launches New Campaign with Deepika Padukone, Celebrating Damage-Free Styling Across All Hair Types

British technology company Dyson has launched a new brand campaign titled ‘The Difference is Dyson’ featuring Bollywood actor Deepika Padukone. The campaign aims to showcase the company’s advanced hair styling tools, which promise salon-like results without the damage associated with high heat.

The campaign, produced in partnership with Hogarth, features Padukone across a range of everyday and stylised looks, each achieved using Dyson’s hair care range. With visuals set against varied Indian backdrops, the film highlights how Dyson’s devices are engineered to perform across diverse hair types and climatic conditions.

Speaking about the campaign, Ankit Jain, Managing Director, Dyson India, said: “The Difference is Dyson' is a campaign that embraces and elevates individuality. It reinforces Dyson's commitment to innovation and brings the hair styling range closer to consumers by providing superior styles for all hair types, with no heat damage. We are delighted to see Deepika Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.”

At the centre of the campaign is Dyson’s promise of damage-free styling. The company’s latest range includes:

• Dyson Airwrap™ i.d. multi-styler: A connected tool that allows customisation and styling versatility.
• Dyson Airstrait™ straightener: A wet-to-dry straightener that uses airflow rather than heated plates.
• Dyson Supersonic Nural™ hair dryer: Equipped with ‘Scalp Protect’ mode, designed to optimise temperature for both hair and scalp health.

Padukone, who continues as Dyson Beauty’s brand ambassador, noted that the collaboration aligns with her own views on beauty and individuality. “I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. "The Difference is Dyson' to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That's the difference that sets Dyson apart.” she said.

Dyson entered the beauty technology segment in 2016 with the launch of its Supersonic™ hair dryer. Since then, the company has expanded its portfolio by investing in research focused on hair structure, airflow dynamics, and damage mitigation. According to the company, more than a decade of R&D has gone into understanding the mechanical, chemical and thermal stresses that hair undergoes during routine styling.

With this campaign, Dyson aims to strengthen its positioning in India’s growing premium beauty appliance market. The company is betting on consumer awareness around hair health, alongside a rising preference for high-performance styling tools that can address personalised needs without long-term damage.

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