Crocs has announced Rashmika Mandanna as its brand ambassador in India. This is a huge leap into getting closely stroked with the younger, stylishly aware consumers of this country. The association opened with the Indian version of the global campaign: Your Crocs. Your story. Your world.

Rashmika Mandanna's vibrant personality combined with her no-filter life philosophy makes her the best choice for a campaign encouraging individuality and personal storytelling through fashion. Crocs will call on her relatable charm to add to the brand's ethos in such an initiative.

“Crocs has always been a brand I've felt very much a part of. I love the fun colors, quirky silhouettes, and unapologetic individuality that they stand for, really. I can use Crocs and Jibbitz™ to be me and create something totally personalized," Rashmika said.

Speaking on the collaboration, Yann Le Bozec, Head of International Marketing at Crocs, said: "Rashmika is someone who is very influential among the younger Indians today. She personifies authenticity, confidence, and personal expression - everything that Crocs stands for. We are very excited that she is leading this campaign in India."

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.