Chandrika Soap rolls out striking OOH ad campaign across Karnataka and Goa

Wipro Consumer Care & Lighting has launched a visually striking outdoor media (OOH) campaign for its time tested Chandrika Soap brand in the major cities of Karnataka and Goa. Launched under a tie-up with Laqshya Media Group, the campaign extends Chandrika's tradition of nature-inspired cleanliness with a new look, offering Double Ayurveda for Double Benefits.

Covering a month-long period, the high impact campaign reaches out to chosen urban and tourism pockets like Mysore, Mangalore, South Goa, and North Goa. The media consists of large-format billboards as well as strategically placed bus queue shelters at high volume spots such as Sayyaji Rao Road in Mysore, Kankanady Circle in Mangalore, and Panjim's traffic clogged riverfront.

As true as it can be to the brand's origins, the packaging remains adhering close to Chandrika's classic retro green and gold color scheme, yet receives a modern twist from new packaging that amplifies to prominence major natural ingredients like coconut oil. The campaign also includes well-known South Indian actress and brand ambassador Keerthy Suresh, adding to emotional and brand recall.

At Wipro, we keep reimagining our brand so that we can engage with consumers in a meaningful manner, averred Prasanna Rai, Senior Vice President, Wipro Consumer Care & Lighting. The Chandrika Soap OOH campaign is an ultimate reflection of this imagination, Ayurvedic in its roots but consumer-facing for today.

With this aggressive outdoor campaign, Wipro hopes to establish Chandrika's stronghold in competitive markets, reaffirming customer confidence while benefiting from the emerging trend towards Ayurvedic personal care. The campaign is guaranteed to drive brand engagement big-time during the holiday and festive season.

Advantages of OOH advertising:

• Enhanced visuals: Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.
• Effective storytelling: Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
• Increased footfall and sales: Billboards bring more footfall to the location advertised due to their fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
• Extended viewing range: Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!.