CaratLane launches emotion driven TVC campaign reimagining Durga Puja as a time for proposals

CaratLane with the help of BBH India has initiated a heartrending TVC campaign called Maayer Aashirbaad that has made Durga Puja, the most heartfelt festival in Bengal, a festival of love and new dawns. At the center of the campaign is a radical narrative change: the proposal appears in the middle of the emotional and cultural health of Pujo.

Being made in the form of a musical story, the film Maayer Aashirbaad is directed by Bauddhayan Mukherji of Little Lamb Films. The movie is set against the colorful days of Shoshthi to Doshomi, in which Anjali, Dhunuchi Naach, Bhog and Sindoor Khela were some of the quintessential moments. Such well-known rituals are used as the context of a romance plot, where the emotional event of a romantic proposal can be seen during the Sindoor Khela, an evocative image that combines the traditions with modern feelings.

The movie is unique in its silence, driven by the heart-throbbing fusion of Rabindra Sangeet and Bengali folk music, by Debojyoti Mishra with interpretations of Mekhla Dasgupta and Chirantan Banerjee playing the main roles. The love story of Ayoshi Talukdar and Subhrojit Saha gives the story a light hearted modern touch.

CaratLane surpasses the conventional approach to jewellery advertising with Maayer Aashirbaad; this is where the brand is located between cultural nostalgia and modern romance, the proposal is not only a product, but a symbol of incredibly personal moments.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach:
  With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual impact:
  The message will become more engaging and memorable when combined with visuals, sound, and motion; an idea can be communicated effectively through TVCs.
• Brand recognition and recall:
  The regular broadcasting of TVCs will enhance brand visibility and recognition, thereby facilitating the development of a strong brand identity.
• Emotional bond:
  The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!