Canva expands its reach with new ‘Dil Se, Design Tak’ TVC campaign in multiple Indian languages

Canva is the premier visual communication platform in the world, and it has just released the second edition of its flagship Indian brand campaign, called 'Dil Se, Design Tak.' Going forward with its engagement with OML Entertainment, Canva wants to engage more in India's pulsating creator base through storytelling that vaunts the virtues of being simple and accessible and having creativity.

Two stories depict using design as a tool to cement relationships, at home and the office. The first story is a meeting with Jaadu Dadu, played by character actor Dalip Tahil, whose illusions do not seem to impress his daughter, Aaliya (Saloni Batra), but to delight and mesmerize his granddaughter. An emotional design created using Canva is the catalyst for reconnection on a different level, showing the power of the platform in building familial bonds.

The next one shifts to an energetic work environment where Aaliya returns as a millennial manager negotiating creativity tension with Gen Z co-worker Sia. This story showcases the generational gap and how Canva has become a bridge for teamwork in design while celebrating the joys of shared creativity and innovation.

The campaign tries to portray the generational gap along with the bridging of teamwork design processes through Canva while celebrating the joys of shared creativity and innovation.

The campaign facilitates broader reach with Tamil and Telugu movies dubbed into Malayalam, Kannada, Marathi, and Bengali, from an angle trying to capture India's diversity in language and culture.

"The narratives are bigger, communities more diverse, and basically, anyone can create," said Chandrika Deb, Country Lead, India, Canva.

The campaign is distributed on digital, TV, and cinemas, crossing over to audio media such as YouTube, Meta, Snapchat, and Spotify, supported by local content, collaborations with creators, and local events.

As Canva continues to spearhead innovation with the release of Visual Suite 2.0 and AI-powered tools like Magic Design, the campaign now re-establishes Canva's long-term commitment in empowering people to make an impact with design, on their terms and in their language.

Let’s have a quick look at the benefits of TVC advertisements:

Reach:
With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.

Visual impact:
The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:
The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:
The emotional bond through stories is bound to develop a stronger connection with the audience.

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