Bullet rolls out OTT ad campaign ‘Har Minute Mazedaar’ to redefine mobile storytelling

In an ambitious attempt to remap mobile entertainment, micro-drama platform Bullet has launched in India with a turbo-charged brand campaign called 'Har Minute Mazedaar.' Designed for a mobile-first consumer, Bullet provides premium, one-minute vertical dramas in seven Indian languages, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam, and Marathi.

Placed as a counter to scroll culture numbness, Bullet presents tightly scripted, film-like short stories that fit as much emotion, tension, and drama as possible into a minute. The platform launches with 34 micro dramas, complete with deep character journeys and high-end production, intended to engage India's fast-changing digital audience.

Our mission is to turn passive scrolling into compelling storytelling," remarks Azim Lalani, Co-Founder, Bullet. "Each episode is designed to have a real impact, quickly." Co-Founder Saurabh Kushwah added, "With our association with ZEE5, Bullet reaches every nook and cranny of India, in language that resonates so deeply with Indian audiences.

Its launch is fueled by a striking brand film that records the drudgery of constant scrolling, only to be broken by Bullet's electrifying presence. The slogan: Stop wasting minutes. Make every one count.

Also part of the experience is Bullet Coins, gamified in-app currency that pays users for everyday usage, referrals, and viewing ads. Coins can buy users premium content, fan clubs, and special extras, which create a lively, community-oriented platform.

Bullet is now downloadable on iOS and Android. ZEE5 viewers are ahead of the curve with 100 bonus coins, which grant them instant access to the entire library of the platform.

India's mobile storytelling has just hit a whole new level.

Let’s go through the advantages of OTT ad campaign

• More precise audience targeting
  OTT platforms use a rich database of viewer information to serve advertisements to their audience based on demographics, interests, and behavior. Hence, this ensures that the promotions will be aired or seen by the relevant audience that is most likely to convert.
• Completion & engagement rates are always high
  The viewership and ad completion rate of people watching on OTT platforms is always high since ads are often non-skippable or have limited skippability. This implies there is a greater likelihood of your message being watched in full and leaving a lasting impression.
• Cross device
  OTT commercials can be served across all types of devices like smart TVs, smartphones, tablets, and laptops. These multi-device approaches will ensure that the audience is hit wherever they stand.
• Real time metrics & performance monitoring
  Advertisers are granted real-time metrics on views, clicks, and conversions. Such provides ease in monitoring performance and optimizing in real time.
• Cost effective & flexible budget
  Compared to traditional television, OTT advertising is cost-effective and has flexible budgeting. This makes it suitable for small, medium, and even large companies.

If you want OTT ad campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.