BookMyShow launches OOH ad campaign with brand powerhouses for Lollapalooza India 2026

In the run up to Lollapalooza India 2026, BookMyShow has introduced an out of home (OOH) campaign of high reach, partnering with worldwide powerhouse brands to create the buzz around one of India's largest music festivals. The campaign honors India premieres of Linkin Park and Playboi Carti, both headliners at the next edition.

Drawing on wordplay and cultural references, the campaign reimagines the mundane urban landscapes as interactive festival teasers. Fashion behemoth H&M takes the lead with ‘All eyes on the sound of style,’ blending fashion and audio culture. Budweiser 0.0 clinks glasses with ‘Festival time? Celebrate with Buds,’ and RuPay swings open doors to enthusiasts with ‘Swipe your way to the hottest festival.

Airbnb's innovative reads ‘Stay for the beats, experience the magic,’ making travel a part of the music experience. Johnnie Walker Refreshing Mixer Non-Alcoholic enters the fray with ‘Keep Walking, the music's closer than ever,’ connecting movement and music. Liquid I.V. hydration partner makes its point with ‘The beat drops. Your hydration shouldn't.’

Aware of last year's edition of the festival, Davida Dolly, Marketing Manager of BookMyShow, told, ‘This campaign deepens Lollapalooza’s story and reinforces the message beyond the festival grounds. With every concert billboard as a cultural icon, daily commutes turn into a playlist that screams, ‘This is not an event. This is a celebration of music, creativity, and community.’

The campaign stands at the intersection of music and lifestyle and acts as a reflection of BookMyShow's more active role as a culture enabler, be it beyond being a ticketing website. It transforms anticipation into a form of art and turns marketing into a shared experience.

Advantages of OOH advertising:

• Enhanced visuals
  Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.
• Effective storytelling
  Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.
• Increased footfall and sales
  Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.
• Extended viewing range
  Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.