boAt launches bold newspaper ad campaign with FoodPharmer to debunk tech myths

In an unconventional marketing move, homegrown audio brand boAt has roped in FoodPharmer, popularly known for dismantling deceptive food marketing, to back its latest earbud launch. Revant Himatsingka, the face behind the viral deinfluencer persona, surprised many by reviewing boAt’s Prime 701 ANC earbuds, typically far removed from his usual beat of junk food takedowns.

Himatsingka visited boAt’s Noida factory alongside the brand’s Chief Product Officer, Shyam Vedantam. The duo tested product features live, from hybrid Active Noise Cancellation to call clarity, and, notably, FoodPharmer gave a nod of approval. For a creator whose reputation is built on consumer skepticism, his apparent endorsement lends boAt a unique form of credibility.

The campaign didn’t stop at digital content. In a striking media play, boAt claimed prime real estate on the front page of Hindustan Times, offering a full-fledged visual breakdown of the internal tech powering its Airdopes. The ad aimed to confront common myths surrounding earbud quality and origin, a subtle response to past allegations of Chinese white-labeling.

This collaboration is a shift away from high-fashion influencer marketing. Rather than glitzy lifestyle advertising, boAt is counting on honesty and gadget savvy, principles that appeal to the skepticism of today's consumer.

While some question the pairing of a food focused critic with a consumer tech brand, the collaboration reflects a maturing market where trust is earned through clarity, not just charisma. For boAt, the message is loud and clear: “We’ve got nothing to hide.” 

Let’s go through several benefits of creative newspaper advertising:

More Noticeability and Impact: 

Creative ads manifest eye-catching designs and formats that are unique and, hence, are more noticeable with a strong impression and high message retention.

More Engagement:

Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.

Different from Competition:

Innovative and different advertising separates a brand from others and delivers a value different from others, thus strengthening brand identity.

Better Brand Perception:

These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.

If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.