boAt drops influencer ad campaign starring KR$NA and Samay Raina to promote ANC for travellers

New Delhi, September 15, 2025, With its typical trick of humor and technological utility, localized audio company boAt has released a new influencer-based advertising program featuring its Active Noise Cancellation (ANC) earwear but this time around to the contemporary air traveler.

In the campaign, stand-up comedian Samay Raina and rapper KR$NA, the two ambassadors of the boAt brand, perform their characters in a situation that is relatable in an inflight setting. The advert starts in the middle of a flight where a very annoyed passenger is shushing the two but it turns out that he is the one who is causing the annoyance to the duo instead of the absence of ANC enabled earphones.

boAt takes advantage of this comic discomfort to push the idea of peace in the skies and the strength of ANC as a feature, but a necessity to frequent fliers. Since babies cry and speakerphone babies talk excessively, the ad builds on a universal pain point, with ANC presented as the savior that slashes through the utility.

Active Noise Cancellation is based on the principle that the built-in microphones detect sounds around the environment and send them counter-frequency counter-sound. boAt is currently selling ANC enabled devices between Rs.1,499 and 3,200, all at a discounted price on the company website.

Raina, who has been linked to boAt since December 2024, and KR$NA, who made it to the brand in September 2025, have broad appeal and cultural relatability to the campaign.

The tongue-in-cheek Instagram post, Some average earphones were harmed in the making of this film!, and boAt supports its cool and irreverent voice without hesitation as it makes a strong appeal to the Indian population that is increasingly becoming tech-savvy travellers.

Let’s explore the benefits of influencer advertising:

Reality and credibility

Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time and are usually willing to choose that product over an advertisement.

Niche reach:

This niche approach thus means that most of the influence circles are niche, so brands can easily connect to the right audience with a better rate of engagement.

Higher engagement

Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.

Skilled content creators:

Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!