AJIO launches quirky influencer ad campaign to hype massive big bold sale discounts

In an attempt to take over India's summer shopping season, Reliance-owned fashion e-commerce giant AJIO has launched a stunning new advertisement campaign to kick-start the comeback of its Big Bold Sale, which goes live at midnight on May 29. The campaign is full of humor and high fashion, highlighting the pleasure of dressing up even when there is no occasion.

Conceived by ad agency Manja, the series of offbeat commercials stars digital celebrity Avneet Kaur, television personality Rannvijay Singha, South Indian actress Vedhika Kumar, and influencer Faisal Shaikh. Each commercial spotlights these celebrities wearing highly dramatic, over the top attire in the most ordinary of environments, from street corner panipuri vendors to metro trains and office cubicles.

Be it Avneet spotted in a red slit dress with the stardust munching golgappas or Rannvijay glimmering through a mundane office in a sparkly tracksuit, each sequence simply asks the same question: "Why so overdressed?" The response is obvious, AJIO's Big Bold Sale.

Giving discounts of 50% to 90% on more than 20 lakh styles and 6,000+ brands, AJIO is going all out. The sale is trying to get noticed before competitor Myntra's End of Reason Sale (EORS), which begins on May 31 and has Bollywood giants like Shah Rukh Khan and Kiara Advani.

Following up on its track record of edgy storytelling, such as its offbeat locations with Shraddha Kapoor and Varun Dhawan last year, AJIO is going all out with entertainment focused marketing for people to engage and share wallets this summer. 

Let’s explore the benefits of influencer advertising campaign:

Reality and credibility

Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time, and are usually willing to choose that product over an advertisement.

Niche reach:

This niche approach thus means that most of the influence circles are niched, so brands can easily connect to the right audience with a better rate of engagement.

Higher engagement

Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the posts. Hence, consumers are made to feel engaged and invested.

Skilled content creators:

Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.