AD appoints Raghav Juyal as brand ambassador to lead effortless everyday fashion

As part of a strategic initiative to attract its brand to the fashion conscious youth of India, AD, the modern ready to wear label of the House of Arvind, has revealed popular actor and youth icon Raghav Juyal as the new brand ambassador.

Famous for his authenticity, creativity, and easy style of dressing, Juyal fits perfectly in the basic philosophy of AD, which is fashion that is comfortable and confidence-raising. The collaboration highlights the purpose behind the brand to reinvent everyday dressing through breathable, versatile garments used in the contemporary way of life.

Talking on behalf of the association, Pranav Dave, Chief Business Officer, Retail and Knits, Arvind Limited, remarked, Raghav is an individual and he possesses an effortless charisma, which is the AD. The brand is designed to suit individuals who desire to look good and do not have to sacrifice comfort. This balance is fluidly carried by his personality.

Juyal conceded that he feels excited by the partnership, I am thrilled to share hands with AD of the House of Arvind. It is a brand of comfort-first fashion, which appeals to my individual style. It is being yourself and feeling good doing it.

Through this collaboration, AD will initiate a vibrant new campaign through digital platforms, retail outlets and major online marketplaces. The campaign will emphasize the nature of fashionable but casual dressing in all situations, such as when at work and when off.

The Arvind Store, Myntra and other leading e-commerce websites are now stocked with AD so that consumers can easily access any fashion in these stores today because they are currently trendy.

Let’s have a look at the benefits of brand ambassador advertising:

• Better visibility of brand:
  Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
• Credibility and trustfulness:
  Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
• Emotional connection and brand loyalty:
  The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
• Increased creativity and content development:
  Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, Stay tuned for more such advertising news!