Choosing The Best Social Media Influencers  in 2023

If you are someone who has a stronghold on the decision-making of consumers, definitely among your followers’ list, then you are an influencer in the world of social media influencer marketing. 

These influencers are ordinary people who, via platforms like social media influencer marketing and social media tools to reach a specific community, have become specialized in the specific content.

Since the landscape of social media marketing has become quite diverse in 2023, there is no universal law or code of conduct that defines the types of social media influencers. Hence, here are some tips to help you identify the best social media influencers for your brand:

CHOOSE FROM THEIR FOLLOWERS’ NUMBERS

A check of the followership of one partner is necessary before collaborating with another partner to filter the type of influencer they want to reach.

There are terms allotted in this way based on how many currently follow them.

1. Nano-influencers: 1,000–10,000 followers
2. Micro-influencers: 10,000–50,000 followers
3. Mid-tier influencers: 50,000–500,000 followers
4. Macro-influencers: 500,000–1,000,000 followers
5. Mega-influencers: 1,000,000+ followers

 

SELECT INFLUENCERS AS PER YOUR INDUSTRY

Brands can see what kind of genre influencers are into, which helps them get popular in the market. They are writing and sharing their views on traveling, food, fashion, gaming, new updates on technology, clothing, education, and many more.

There could be a special category of influencers under this: those who simply share the daily activities of their normal life and comedians who make short reels and come up with their funny and relatable content.

OFFER COMMISSION

This is the traditional type of payment mechanism that companies have used for so many years, but there will be much more development with this scheme in 2023. The ones who are promoting their plans can get paid based on the sales they make while marketing your products or services. The more conversions they bring, the more they earn from this plan. The rate of commission on sales could vary at different levels of achievement.

OPT FOR PAY PER POST

This is one of the best options for an influencer who remains active with their profile all the time. The more they post about your brand, the more they can earn. Brands can set a reasonable payout for each post and video they make. 

GIVE DISCOUNTS

This is a win-win situation for both brands and influencers. For advertising, the brand of the product can share the same products with them. In this way, they can spread the word about the experience their goods and services are offering. And when influencers try to do the same, it gives real feedback to the community following them.

HIRE AGENCY

Hiring an influencer marketing company and then executing the marketing plan saves the brand time and money. Influencer marketing platforms bring up a hidden potential market for your brand. They have experts who are prominent and proficient in different industries. Their knowledge in a variety of fields aids in the selection of the best representative for your company.

CREATE YOUR OWN MONETARY PACKAGE OF INFLUENCERS

When Forbes tried to find the answer to this question related to the earnings of the influencers, they said that the micro-influencer could be making an average of $1,420(Rs1.17 lakhs approx) per month and the mega-influencer could be making $15,356(Rs 12 lakhs approx) per month. On the other hand, all types of influencer marketing earn an average of Rs 2,970(Rs 2.44 lakhs approx) per month. There are several ways these influencers are making money. It depends on the type of compensation plan they have entered into with the brands. 

Therefore, a good package for influencers can act as an appealing option for them. Moreover, your work culture and innovative and unique products or services could also play an attractive role.

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Excellent Publicity is the biggest advertising agency that provides advertising solutions for radio, cinema, Transit Media Advertising, outdoor advertising, digital advertising, and television. The company operates across India as well as internationally. We are a passionate group of people dedicated to making lasting relationships and helping build brands.