Mangalam Organics revamps outdoor advertising with a fun and playful CamPure campaign

Mangalam Organics is all set to take its CamPure brand outside and showcase camphor-based products through fresh, exciting, and catchy outdoor advertisements that will soon dominate Indian markets. Dubbed "Fragrance Missiles, Locked & Loaded!" this outdoor campaign will promote high-intensity products across high-traffic zones in main cities and important consumer catchment areas.

An iconic product for this campaign, the cone-shaped CamPure camphor freshener, is to be paired with smart, witty topical humor. Billboards would feature fun visuals and light hearted messages, linking to freshening up designs that connect with today's happenings and moments of everyday life.

"We wanted to step out of the routine and talk with our customer on a more pleasant and personal basis," said Director Mangalam Organics. The conical freshener is much more than just a product. It's an innovation freshness icon and something we feel that we can use in drawing out this newness within the campaign for it all to be memorable and effective, in the sense of one smiling at another.

This outdoor campaign will be more than an ad; it will be an experience, one that stands out against the chaos of the urban jungle. By intertwining humor with topical relevance, Mangalam Organics hopes to strengthen brand recall and better connect with consumers. The campaign will capture attention, boost recognition, and add a little fun to the daily routine across India.

Advantages of billboard advertising:

Enhanced visuals

Since billboards are very catching and attention-grabbing, they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.