Overview
Cinema advertising has emerged as a most popular medium in recent decades. Cinema is one such medium that sets itself exclusive from all other forms of advertising. Movie advertising is compelling and engaging form of advertising which target consumers in a distraction free environment generating astounding results.
Why Cinema is a dynamic medium?
- Cinema Advertising is a powerful and engaging medium for all sorts of brands- The significant impact that it is able to create on the audience by the quality of display and sound is unequalled by any other medium.
- Advertising in cinema theatres is becoming the highly adapting because it has the maximum impact on a campaign - The unique experience that cinema advertising gives to the audience increases the impact in a way no other medium can. Because of this more and more brands prefer this medium for their ad campaigns.
- It targets all sorts of audience from rural to urban - Targeting is extremely important for effective advertising and the level of geographical as well as demographic targeting that cinema advertising can provide is better than most other mediums. With the presence of cinema theatres in even the smallest of the towns and villages, a brand can go as specific in targeting as they wish to. Besides this, different theatre cater to different types of audience these may be the rural, urban, upscale, middle class etc. thus brands can target any and every type of audience through this medium.
- Cinema delivers to captive audience- The audience in cinema halls is relaxed and stationery which allows them to actually view the ads completely. Moreover, these ads cannot be skipped or ignored like television and newspaper ads ensuring a better impact.
- The big screen advertising gives undivided attention to your ad - The large size of screen along with the quality of the display doesn’t let the viewers’ attention waver even for a moment.
- Cinema is good for location - Based branding campaigns- since most people prefer to watch movies in the nearest cinema halls, advertising through this medium gives you an additional advantage of location specific targeting.
- Cinema advertising is beneficial to both local advertisers and national advertisers - With the presence of national as well as local cinema chains, this medium can be used by both local as well as national advertisers.
- Cinema audience are more likely to be emotionally engaged and exposed to the ad than any other form of advertising - The massive movie screen, high definition graphics and the surround sound systems present in the cinema halls this medium can communicate to the audience in a lot more engaging manner. The engagement of both visual and auditory senses can create a more emotional impact on the viewer.
- Cinema advertising has the capability of building brand awareness- The repetition of ad in cinema theatres gets registered in audience’s mind making a recall value of a brand higher than usual.
Movie Categories
|
Movie Type |
Description |
|
Regular |
It includes the film which is known for its mediocrity. |
|
Block Buster |
Block buster is a film which is popular and financially successful. It can also be judged by its star cast that would be Bollywood stars like VarunDhawan, SiddharthMalhotra, RanbirKapoor, SonakshiSinha, KatrinaKaif and so on. |
|
Mega Block Buster |
Mega block buster is a film which is highly popular and financially successful. It can also be judged by its star cast that would be Bollywood stars like Salman Khan, Shah Rukh Khan, Amir Khan, Ranveer Singh, DeepikaPadukone, Alia Bhatt and so on. |
The popular cinema chains in India for advertising
|
Name of Cinema Chain |
No of Screens across Nation |
|
PVR |
600+ |
|
Inox |
500+ |
|
UFO |
3000+ |
|
Carnival |
300+ |
|
Cinepolis |
300+ |
|
Qube |
2500+ |
|
K Sera Sera |
400+ |
How to get started
Mentioned below is the process required for a successful cinema campaign:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing cinema screens, right ad format, audience reach, ad length, campaign duration and latest movie list to have a successful campaign on-screen.
- Receive the best quotes: We provide lowest assured rates with best services for Cinema Screens across India. The rates for cinema advertising differ according to regular movie week, block buster movie week or mega block buster movie week.
- Provide creative: Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in cinema advertising is jpeg for ad slide and MOV for ad film. Once you share the creative we will get it converted in cinema ad formatwith extra cost associated with it.
- Creative Specification:
Ad Type
Specification
Ad Format
Slide
2048 (W) X 858 (H) pixel; Image: Minimum 300 dpi
Jpeg
Video
High Resolution; Minimum 1080 dpi
.MOV or MP4
Audio
High clarity
.WAV
- Censor Certification:A censor certificate is mandatory before placing a video ad in cinema theatres. An advertiser can directly apply for censor certificate or we can provide it with extra cost associated with it. Censor certification process takes at least a week.
- Go Live: See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
- Receive proof of execution: Receive inspection pass through cinema theatres during the campaign period. Inspection pass is used to inspect the ad being played in cinema theatre.
Some other important variables for cinema advertising
- Ad length: The length of advertisement in cinema can only be in the multiples of ten for e.g. 10 seconds, 20 seconds, 30 seconds and so on. The minimum length of ad is 10 seconds.
- Timeline: A cinema advertising campaign cannot be of less than a week and it usually starts from Friday and ends on Thursday. In some exceptional cases it can start on some other day of the week only if the movie is releasing on that day.
- Advertisement slot: The advertisement slot per day would be 4 slots in a regular movie and 3 slots in block buster and mega block buster movie.
Ad Format of Cinema Advertising
|
Name of Cinema Chain |
Ad Format |
|
PVR |
J2K |
|
Inox |
J2K |
|
UFO |
Satellite (U) |
|
Carnival |
J2K |
|
Cinepolis |
J2K |
|
Qube |
Satellite (R) |
|
K Sera Sera |
Satellite (K) |
Why hire Excellent Publicity for Cinema Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.