Careers at Excellent

We value our people as much as we value our clients.
At Excellent Publicity we are a passionate group of people dedicated to making lasting relationships and help building Brands. We’re looking for amazing talent who want to grow professionally, deliver results and preserve our client – centered culture. If you think that we are right fit for you, do drop in your profile
@ sarayoo@excellentpublicity.com

Experience

1 to 3 years

Job Summary

We are seeking a data-driven and creative Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook, Instagram, and other Meta platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid social campaigns that drive ROI, customer acquisition, and brand awareness.

Roles & Responsibilities
  • Develop, manage, and optimize Meta (Facebook & Instagram) ad campaigns across all funnel stages.
  • Conduct audience research, segmentation, and A/B testing to improve targeting and performance.
  • Monitor, analyze, and report on campaign performance using Meta Ads Manager and Google Analytics.
  • Optimize campaigns for KPIs such as ROAS, CPA, CTR, and conversion rates.
  • Stay up-to-date with platform updates, algorithm changes, and best practices.
  • Collaborate with the content, design, and eCommerce/CRM teams to align campaigns with broader marketing initiatives.
  • Manage budgets and allocate spend efficiently across campaigns.
  • Develop and present performance reports and insights to internal stakeholders or clients.
  • Key Skills Required
  • Bachelor’s degree in Marketing, Advertising, or a related field.
  • Strong analytical and quantitative skills.
  • Familiarity with ad operations, real-time bidding, and audience targeting.
  • Excellent communication skills, with the ability to collaborate across teams and communicate campaign insights effectively
  • Familiarity with other paid channels (e.g., TikTok, Google Ads, LinkedIn) is a bonus.
  • Creative thinking and an eye for high-performing visual content.
  • Apply Now