Job Summary
The candidate will have to strategically identify, engage, and secure sponsors for major sporting leagues in India, creating tailored proposals and nurturing relationships with key decision-makers. Lead negotiations, collaborate with internal teams, and monitor sponsorship performance to maximize value for both leagues and sponsors.
Roles & Responsibilities
Identify Potential Sponsors
Conduct extensive research to identify potential brands and companies that align with the target audience and objectives of the major sporting leagues in India.
Develop Sponsorship Proposals: Create compelling and tailored sponsorship proposals that highlight the unique value and benefits of associating with specific sporting leagues. Present proposals to potential sponsors in a persuasive manner.
Build and Maintain Relationships: Establish and nurture relationships with key decision-makers in potential sponsor companies, including brand managers, marketing directors, and C-level executives.
Cultivate long-term partnerships by consistently providing value and demonstrating the mutual benefits of collaboration.
Negotiate Sponsorship Agreements: Lead negotiations with potential sponsors to secure sponsorship agreements, including terms, financial commitments, marketing activations, and deliverables.
Ensure agreements are aligned with the objectives and guidelines of the sporting leagues.
Collaborate with Internal Teams: Coordinate with internal teams, including marketing, sales, and legal departments, to ensure effective execution and fulfillment of sponsorship agreements.
Provide guidance and support to maximize the value and exposure for both the sporting leagues and sponsors.
Monitor and Evaluate Sponsorship Performance: Continuously monitor and evaluate the effectiveness and impact of sponsorships through various metrics, including brand exposure, audience engagement, and return on investment (ROI).
Key Skills Required
Bachelor’s degree in Marketing, Business, Sports Management, or a related field (MBA preferred).
2–5 years of experience in sponsorship sales, brand partnerships, or business development, preferably in sports, media, or entertainment sectors.
Proven track record of securing and managing high-value sponsorships or strategic partnerships.
Strong understanding of the Indian sports ecosystem and brand marketing landscape.
Proficiency in MS Office (especially PowerPoint and Excel); familiarity with CRM tools is a plus.
Ability to thrive in a fast-paced, target-driven, and client-facing environment.
Willingness to travel for client meetings, events, or activations as needed.
