The importance of brand positioning has become increasingly crucial in order to stand out in a crowded market. It is the unique selling point that builds the identity of a brand, establishing connections with the audience. It has been difficult for businesses to stand out with the increasing competition in the market for the same products and services. As suggested by a digital advertising and branding agency, with the right positioning strategy, businesses can advertise and market more effectively and reach a wider audience.

In this blog post, we will define brand positioning and brand positioning statements, why they are important, their benefits, and how to stand out in the market.

 

What is brand positioning?

Simply put, brand positioning is a unique value proposition that a brand offers to its customers. It's a marketing and advertising positioning strategy where the company establishes itself in a certain way, creating connections between its potential customers and its value proposition.

 

What is a brand positioning statement?

A brand positioning statement is basically a concise statement of what the company offers differently from its competitors, who its target audience is, and the benefits of choosing its brand. It's an advertising positioning statement to articulate and promote a brand’s values and propositions in a summarized manner.

 

Why is brand positioning important?

The importance of brand positioning in marketing is that it differentiates your brand from competitors, builds and maintains a consistent brand identity, allows you to stay unique and relevant, and more importantly, stays credible and builds customer loyalty.

 

Benefits of brand positioning

There are numerous benefits to an advertising positioning strategy that businesses can incorporate into their marketing strategy.

1. Increases customer/brand loyalty: If your brand successfully and consistently  delivers to its audience, then it fosters strong customer brand loyalty.

2. Increases customer brand awareness: The appropriate advertising positioning leads to increased customer brand awareness and sales.

3. Improve brand reputation and recognition: If your brand’s positive image stands out in the marketplace, brand reputation and recognition are most likely to improve among the target audience.

4. Improves brand equity: If the quality of the products and services of a brand is up to customer satisfaction, then it improves brand equity which is the value of a brand.

 

How to position the brand

Before defining and developing a brand positioning and advertising strategy, it is important to ask yourself the following questions:

1.  Who are your competitors?

2.  Who is your target audience?

3.  What is the unique identity of your brand?

4.  How are you different from your competitors?

5.  What do I want to achieve?

6.  Why should consumers care about your brand?

Answer all these questions, and they will guide you in adequately defining your brand's positioning and image. Effective brand positioning will attract customers while establishing credibility and trust.

 

How do you stand out in a crowded market?

The significance of brand positioning is to carve a unique niche so that your audience can differentiate you from your competitors. Follow these steps that can help you stand out from the crowded marketplace and achieve your goals of establishing a unique brand and reaching out to your target audience in the most effective manner:

1.  Define your brand goals and image: With proper planning and research, create compelling messages connecting your brand’s goals and its overall image, thus resonating with the target audience.

2.  Determine your target audience: With the help of data science, it is important to determine your target audience based on their preferences and needs.

3.  Determine your unique selling point: A successful marketing strategy is based on a brand’s unique selling proposition that enables the brand to create its niche in the market. Excellent Publicity is the best advertising agency which can help the brands to determine their unique selling points and according help you curate the marketing campaign.

4.  Analyze your competitors: To create your own unique selling point, it is important to analyze and know the strengths and weaknesses of your competitors.

5.  Deliver only the best: Focus on your niche and know your competitors as well as the target audience’s preferences, and deliver the best and unique services.

 

Brand positioning is an essential part of a good marketing strategy. An effective brand positioning strategy will help you determine your unique selling proposition so that you can stand out in the crowded market as perceived by your target audience.

To achieve your desired brand goals, it is advisable to seek help from a professional advertising agency in Ahmedabad like Excellent Publicity, where we can help you create a strong brand positioning statement.