Breaking new ground and showing strategic change, the half century old most trusted antacid from India, named Vicky Kaushal as its first ever brand ambassador. Heritage might now meet an endearing face in a fresh marketing narrative for the brand.

Bineet Jain, Haleon India Category Head, Digestive Health, justified the decision: "Vicky is adaptable, charming, and engages with all age groups. His fun personality fits well with Eno's dependable yet lively image."

Eno's new campaign features Vicky Kaushal as a magician whose act is disrupted by precipitate acidity until Eno comes to the rescue. The campaign, which marks the sachet pack format, is on air on television, online, in print, and out-of-home media.

Though this is Eno's first national celebrity endorsement, the brand has already been partnering with regional influencers in the past, and this marks a step-by-step change in its outreach efforts. Jain said that it was a "natural next step" to engage consumers more.

The company is also innovating with Eno Chewy Bites, a chew tablet variant that targets younger, on-the-move shoppers. The product's year on year sales growth has doubled, fueled by online push campaigns and tie-ins with quick commerce platforms such as Zepto.

Despite the innovations, Eno continues to perform well in conventional retail, while further strengthening its online presence. Its wide range of products, from 5g sachets to 100g bottles, carries various flavors like Lemon, Orange, Cola, Ajwain, and others to suit shifting consumer tastes.

Eno is striving to keep pace with the consumer health market that is unrelenting in its dynamism by staying innovative and endorsed by celebrities, with fast relief being apt and culturally popular.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of the brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.