Ad Spends Trend for Packaged Rice Sector
Jan-Dec: 2022, 2023, 2024
In Jan-Dec 2024, the packaged rice sector saw a 62% increase in TV ad spends, 12% rise in digital, while print dropped by 45% and radio ad spends remained almost flat compared to 2022.
Preferred Media for Advertising in Packaged Rice Secto
Jan-Dec: 2022, 2023, 2024
In 2024, television continued to dominate packaged rice ad spends with a 71% share, while digital followed at 18%, and print dropped to just 7%.
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FAQs
Top brands spend 5–10% of their annual revenue on advertising across television, retail branding, and digital platforms.
Television remains the strongest channel, especially regional-language programming, followed by digital and in-store branding.
TV helps brands build trust and connect with homemakers and rural buyers, where packaged food decisions are largely made.
Digital boosts brand recall, aids retargeting, and supports engagement with younger buyers via food blogs, YouTube, and recipes.
Brand trust, quality perception, and recall are crucial differentiators in a highly commoditized market like rice.
Intense competition, price sensitivity, regional preferences, and consumer loyalty to local brands are major hurdles.