Instagram is largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media advertising.
Soha Ali Khan is an indian actress who work in Hindi,Bengali and English.Soha is sister of actor Saif Ali Khan. She started working is flim in 2004 till now. Her first successfull flim was rang de basanti released in 2006. She has won 4 awards. She married a bollywood actor Kunal khemu. She is a sweet and hard working actor who is also active on social media. She share sweets family moments and do collaborations also. She has a verified account and has more than 2m followers.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.