Advertising Rates in Moj, App

The pricing model is influenced by:

• Ad Format – Different ad placements (e.g., in-feed ads, branded hashtags, influencer collaborations) have varying costs.
• Target Audience – The more specific your targeting (age, location, interests), the more refined the pricing.
• Campaign Duration – Longer campaigns typically offer better cost-per-impression (CPM) or cost-per-click (CPC) rates.
• Engagement Level – High-performing ad formats like interactive challenges and influencer partnerships may have higher rates but yield better engagement.

While exact rates may vary, brands can expect to pay based on:

• CPM (Cost Per 1,000 Impressions): Typically ranges from ₹50 to ₹300, depending on audience targeting and placement.
• CPC (Cost Per Click): Starts from ₹1 to ₹10 per click, based on campaign objectives.
• Influencer Collaborations: Costs vary based on influencer reach and engagement, usually starting from ₹5,000 per post.

For the latest advertising rates on Moj, brands should consult a media buying agency like Excellent Publicity to get tailored pricing and cost-effective packages.

Advertise in Moj App

Moj is a powerhouse in India’s short-video ecosystem, with millions of daily active users consuming entertaining and engaging content. This makes it a lucrative platform for businesses and brands looking to reach a vast, mobile-first audience.

Why Advertise on Moj?

• Massive User Base – With millions of creators and viewers, Moj provides unparalleled reach across different demographics.
• Engagement-Driven Content – Short videos, challenges, and influencer collaborations drive high engagement and brand interaction.
• Localized Reach – Moj supports multiple Indian languages, allowing brands to connect with diverse regional audiences.
• Advanced Targeting – Advertisers can segment audiences based on interests, location, behavior, and demographics for precise ad delivery.

Moj’s immersive video format ensures that brands can tell their stories effectively while maximizing user engagement and brand recall. Whether you are launching a new product, driving sales, or boosting brand awareness, advertising on Moj can help achieve your marketing goals.

Types of Ads Available on Moj App

Moj offers a variety of advertising options designed to help brands connect with their target audience effectively. With its massive user base and highly engaging platform, Moj provides businesses with multiple ad formats to suit different marketing objectives. Even if you're aiming to boost brand awareness, drive user engagement, or increase sales, Moj has the right advertising solutions to help you achieve your goals. Below are the key ad formats available for advertisers on Moj:

1. In-Feed Video Ads

In-feed video ads are short, engaging video advertisements that seamlessly blend into users' content feeds as they scroll through the app. These ads appear just like organic posts, making them less intrusive while still effectively capturing users’ attention. They auto-play as users scroll, ensuring high visibility and engagement. In-feed ads allow brands to tell their stories in a dynamic and visually compelling way while incorporating features like music, effects, and overlays to make them more appealing. 

Additionally, these ads include clickable Call-To-Action (CTA) buttons that can direct users to external websites, landing pages, or product pages, increasing the chances of conversion. With the ability to target specific demographics and interests, in-feed video ads are an excellent way to enhance brand awareness and drive meaningful interactions.

2. Branded Hashtag Challenges

Branded hashtag challenges are one of Moj’s most interactive and viral advertising formats. This format encourages users to participate in a brand-sponsored challenge by creating and sharing their own content using a specific hashtag. These campaigns foster organic engagement as users actively engage with the brand by producing their own videos, which in turn increases brand exposure. 

Hashtag challenges often go viral, generating millions of impressions and making them an excellent choice for brands looking to create buzz and establish a strong presence on the platform. Additionally, Moj’s algorithm boosts trending challenges, further amplifying visibility. With the right creative approach and incentive, branded hashtag challenges can become a powerful tool for increasing engagement, driving brand awareness, and fostering community-driven marketing.

3. TopView Ads (Premium Placement Ads)

TopView ads provide unmatched visibility by displaying full-screen video advertisements the moment a user opens the Moj app. Since these ads are the first thing users see, they ensure maximum impact and high engagement rates. This format is particularly effective for brands that want to create a strong first impression, whether for a new product launch, a major promotional event, or a high-profile campaign.

TopView ads deliver an immersive viewing experience by utilizing full-screen visuals and sound, making them ideal for storytelling and brand messaging. Due to their prominent placement, these ads offer guaranteed exposure and are one of the most premium advertising options on Moj. They are best suited for large-scale awareness campaigns that demand instant attention from users.

4. Banner Ads

Banner ads are static or animated advertisements displayed at the top or bottom of the Moj app interface. Unlike video ads, banner ads are non-intrusive and allow users to continue browsing content while being subtly exposed to brand messaging. These ads serve as an effective tool for businesses looking to generate website traffic, drive app downloads, or promote specific offers. Because of their strategic placement, banner ads maintain constant visibility without interrupting the user experience. 

Advertisers can customize banner ads to match their brand aesthetics and include clickable links that redirect users to landing pages or external sites. Available in multiple sizes to ensure mobile optimization, banner ads are a cost-effective and efficient way to maintain brand presence across Moj’s platform while reaching a large audience.

5. Influencer Collaborations & Sponsored Content

Influencer marketing is one of the most effective ways to build brand credibility and trust, and Moj provides businesses with the opportunity to collaborate with top influencers on the platform. Sponsored content involves partnering with Moj influencers who create authentic, engaging videos that incorporate the brand’s products or services in a natural and relatable way. These collaborations help brands leverage the influencer’s loyal follower base, increasing reach and engagement. 

Sponsored content can be customized to fit different campaign objectives, from product demonstrations and testimonials to creative storytelling and challenges. Since influencer-generated content feels more organic than traditional ads, it resonates better with audiences and encourages higher interaction rates. This format is ideal for brands looking to enhance their credibility and establish a deeper connection with their target audience.

6. App Install Ads

App install ads are specifically designed to encourage users to download and install mobile applications directly from the Moj platform. These ads typically appear as video or banner ads with a direct link to app stores such as Google Play or the Apple App Store. They are highly effective for businesses looking to promote new apps or increase downloads for existing applications. 

Moj offers advanced targeting options that allow advertisers to reach users based on their behavior, preferences, and location, ensuring the app install ads are shown to the most relevant audience. Additionally, advertisers can track the performance of these ads in real-time, monitoring key metrics such as installs, engagement rates, and user retention. This makes app install ads a valuable tool for businesses aiming to grow their app user base efficiently.

Benefits of Advertising on Moj App

Advertising on the Moj App offers brands an excellent opportunity to connect with a vast and highly engaged audience. As one of India’s leading short-video platforms, Moj allows businesses to leverage innovative advertising formats that ensure high visibility, increased engagement, and better conversions. Here are some key benefits of advertising on Moj:

1. Massive User Base with High Engagement

Moj boasts over 160 million monthly active users, making it one of the most popular social media platforms in India. With users spending an average of 30–40 minutes daily watching and interacting with content, brands get an unparalleled opportunity to capture attention and make a lasting impact.

2. Hyper-Targeted Advertising for Maximum Reach

Moj offers precise targeting options based on demographics, interests, location, language, and behavior, ensuring that ads reach the right audience. Whether a business wants to target youth, regional audiences, or specific consumer segments, Moj’s advanced targeting features help optimize ad performance.

3. Multiple Ad Formats for Custom Campaigns

Moj provides a diverse range of advertising formats, including in-feed video ads, branded hashtag challenges, TopView ads, banner ads, influencer collaborations, and app install ads. This flexibility allows brands to craft campaigns tailored to their goals, whether it’s raising awareness, increasing engagement, or driving sales.

4. Viral Marketing Opportunities

Moj’s interactive nature makes it easy for brands to create viral campaigns. Branded hashtag challenges encourage user-generated content, increasing brand exposure as thousands of users create and share videos featuring the brand. This organic participation enhances credibility and engagement.

5. Cost-Effective Advertising with Measurable Results

Compared to traditional digital advertising, Moj offers competitive pricing while providing higher engagement rates. The platform also provides real-time analytics, allowing brands to track impressions, clicks, and conversions. This ensures that advertisers can optimize their campaigns for maximum ROI.

6. Strong Mobile-First Audience

With a mobile-first approach, Moj caters to Gen Z and millennial users who prefer consuming short, engaging video content on their smartphones. This makes it an ideal platform for brands targeting younger consumers with visually appealing and immersive ads.

7. Builds Brand Trust and Credibility

By leveraging influencer collaborations and authentic storytelling, brands can establish strong connections with their target audience. Moj influencers have loyal followings, making their endorsements more credible and impactful than traditional ads.

8. Increased Conversion Potential

With features like clickable CTAs, direct links to websites, and seamless app install ads, Moj allows businesses to turn engagement into direct actions, such as purchases, sign-ups, or downloads. This makes it a valuable platform for businesses focused on performance marketing.

Who should consider advertising in Moj App?

Moj is an ideal advertising platform for businesses across industries looking to tap into India’s growing digital audience. Its short-video format, high user engagement, and advanced targeting make it perfect for various brands. Here’s who should consider advertising on Moj:

1. E-Commerce Brands & Retailers

Online shopping platforms, D2C brands, and retailers can use Moj to showcase their products creatively, driving traffic to their websites or marketplaces. Short video ads highlighting product features, discounts, and user testimonials can encourage quick purchases.

2. Startups & Small Businesses

Startups and local businesses can leverage Moj’s cost-effective advertising solutions to build brand awareness and attract new customers. Whether promoting services, mobile apps, or unique products, Moj offers budget-friendly options with high returns.

3. FMCG & Consumer Goods Companies

Fast-moving consumer goods (FMCG) brands can benefit from Moj’s vast user base by launching engaging campaigns that drive brand recall. Branded hashtag challenges and influencer partnerships can help boost visibility and encourage word-of-mouth marketing.

4. Fashion & Beauty Brands

Moj’s visual nature makes it ideal for fashion and beauty brands to showcase their collections through influencer-led promotions, creative storytelling, and product demos. Interactive content can influence purchase decisions and increase brand credibility.

5. Mobile Apps & Gaming Companies

Businesses looking to drive app downloads can use app install ads to reach Moj’s mobile-first audience. Gaming companies can benefit from Moj’s young and tech-savvy user base to promote new game launches and engagement campaigns.

6. Entertainment & Media Companies

Movie studios, OTT platforms, music labels, and content creators can use Moj to generate buzz for new releases. Trailer promotions, teaser campaigns, and interactive hashtag challenges are effective ways to drive excitement and engagement.

7. Automobile & Lifestyle Brands

Automobile brands can showcase their latest models through immersive video ads, influencer partnerships, and storytelling content that highlights key features. Similarly, lifestyle brands can use Moj to connect with aspirational audiences through engaging visuals.

8. Finance & Ed-Tech Companies

Banks, fintech startups, and educational platforms can use Moj to simplify complex financial or educational concepts through short, engaging explainer videos, helping to attract new users and build trust.

No matter the industry, businesses looking for high engagement, strong visibility, and cost-effective digital advertising should consider Moj as a powerful marketing channel.

How can Excellent Publicity help you with advertising in Moj App?

Excellent Publicity is a leading advertising agency that specializes in helping businesses create impactful marketing campaigns on digital platforms like Moj. With expertise in media planning, campaign execution, and performance optimization, Excellent Publicity ensures that your brand gets maximum reach and engagement. Here’s how we can assist you in advertising on Moj:

1. Customized Advertising Strategy

We understand that every business has unique marketing goals. Our team of digital advertising experts crafts tailor-made strategies based on your brand objectives, target audience, and budget to maximize campaign effectiveness.

2. Selecting the Right Ad Format

With multiple ad formats available on Moj, choosing the right one can be overwhelming. We help you select the most suitable format—whether it’s in-feed video ads, TopView ads, branded hashtag challenges, influencer collaborations, or banner ads—ensuring that your campaign delivers the best results.

3. Creative Content Development

Compelling content is key to a successful campaign. Our creative team assists in developing engaging video scripts, eye-catching visuals, and interactive ad creatives that align with your brand identity and resonate with your audience.

4. Targeted Audience Segmentation

To ensure your ads reach the right users, we utilize advanced targeting options, including age, location, interests, language, and behavioral data. This ensures higher engagement and a better return on investment (ROI).

5. Influencer Marketing & Partnerships

We help brands collaborate with top Moj influencers to create authentic and high-impact sponsored content. Our strong influencer network allows businesses to amplify reach, build trust, and drive audience engagement more effectively.

6. Performance Tracking & Optimization

Excellent Publicity provides real-time analytics and reporting, allowing you to track key performance metrics such as impressions, clicks, engagement, and conversions. Our team continuously monitors ad performance and makes data-driven adjustments to improve results.

7. Budget-Friendly Advertising Solutions

Whether you're a startup, SME, or large corporation, we offer cost-effective ad solutions that deliver maximum impact within your budget. Our expertise in media buying ensures the best pricing and placement for your Moj ads.

8. End-to-End Campaign Management

From strategy development and ad creation to execution and optimization, Excellent Publicity takes care of the entire advertising process. Our goal is to provide a seamless experience while ensuring your campaigns achieve the desired impact.

By partnering with Excellent Publicity, you gain access to expert guidance, creative solutions, and result-driven ad campaigns that help you make the most of your advertising investment on Moj.