How Pandemic has grown FM Radio Advertising?

As the Lockdown came into being, the RJs and listeners developed an emotional bond, and the number of radio listeners increased considerably. According to radio statistics, radio is the most widely used community medium and is surprisingly highly liked by younger listeners as well.

Radio started to play a significant role as a reliable source of information during the last two years of the pandemic when the internet was rife with false information and fake news.

While evolving consumer needs, the expectations of FM radio advertising also grew, as radio is among the strongest advertisement mediums.

Radio Advertising in India

Radio, one of the oldest mass communication mediums, has been evolving since the early 1900s until the present. The most significant share of the marketing expenditure in India is predicted to go toward radio advertising in 2023. Radio advertisement rates have drastically changed over a period of time.

At present, radio covers 97.5% of the total population and 91% of the total area of India. FM radio advertising in India began on July 3, 2001, with the launch of Radio City Bangalore as India's first private FM radio station. 

Globally, FM radio advertising makes up about 10% of all marketing expenditures; however, radio advertising in India makes up less than 5%

Best Agency for Radio Advertisement?

Excellent Publicity, an emerging and fastest-growing advertising agency headquartered in Ahmedabad with branch setups in Mumbai, Delhi, Pune, and Dubai, started its journey in the year 2011. Team Excellent is a talented and well-experienced group of people who provide focused and precise assistance to their clients and work with the motive of providing high-quality services that combine creativity and value pricing. Our skillful and expert team helps you select from the various ad formats Radio Mirchi Advertisement provides, including time slots, the number of repetitions, and campaign duration, to have a successful and grandstanding campaign that can build your brand and reach a large number of consumers in a very cost-effective way.

Most Expensive Radio Mirchi Advertisement?

Radio Mirchi is available across 45 Indian cities. In 2000, Radio Mirchi 98.3 FM was introduced. The approximately 46.5 million listeners offer advertisers a nationwide media platform.

Radio Mirchi charges for radio advertisements are typically greater than those for other slots.

For local advertisers, Radio Mirchi is an excellent medium because it enables them to reach the community in a highly focused and economical manner.

Radio Mirchi's advertising rate is stated in terms of how much a single 10-second broadcast advertisement on that particular radio station will cost. Depending on how long the commercials are, the cost of this sort of advertising ranges from Rs. 50 to Rs. 2500 per 10 seconds. The price of Radio Mirchi advertising can vary, greatly depending on the audience size and the time period during which it is broadcast. By collaborating with you, your radio advertising company can help you get a lower rate for advertising. On our website, we provide the most affordable FM radio advertising rates. Connect with us to know more about the cost and how you can get started with your radio advertisement.

Target Audience of Radio FM Advertisement?

One of the most beneficial advantages of radio advertising is that it can target both local and national audiences. This media transcends all geographical boundaries. Radio is the best option if you want to grow an audience to market your brand. The majority of radio listeners tune in to their favorite stations every day. It guarantees that your message reaches the broadest market group, a focused audience, and the best outcome in the most efficient way possible.

Excellent Publicity is the one-stop solution to provide the best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning, and execution and can provide high-quality services at comparatively lower rates. For more details, contact us.