Promoting Sustainable Urban Commuting: Tork Motors' Campaign for the T6X Electric Motorcycle

Client -Tork Motors is an Indian electric vehicle company specializing in designing and manufacturing electric motorcycles. Kapil Shelke founded the company in 2009 and is currently based in Pune, India. The company has received several awards for its innovative technology, including an Indian government FAME-II subsidy. Tork Motors' electric vehicle lineup aims to promote sustainable transportation while lowering carbon emissions.

Campaign objective -The objective of the campaign was to promote Tork Motors' flagship product, the T6X electric motorcycle, which is powered by a lithium-ion battery and can travel up to 100 kilometers on a single charge. The T6X was developed with the urban commuter in mind, with a sleek and lightweight design, advanced technology, and exceptional performance.

Movie theaters and timeline -The advertisement was only distributed in Pune, and the only theater chain used was the Inox Multiplex, it was run in March and April of 2022.

Campaign details -The campaign was primarily aimed at the Pune audience, and it was composed of a 10-second ad video that played before the movie.

End results -The campaign was a huge success because they were able to promote their T6X electric motorcycle both in the market and to the target audience. They were able to achieve maximum exposure, recognition, and sales.

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