Promoting Natural Healthcare: A Himalaya Wellness Transit Advertising Campaign Case Study
Client -Himalaya Wellness is a trusted Indian brand that offers a wide range of natural and herbal healthcare products. Established in 1930, the brand has a rich legacy of providing safe and effective solutions for various health and beauty needs, including skincare, hair care, baby care, and wellness. Himalaya Wellness products are made with natural ingredients, backed by extensive research and clinical trials, and are known for their quality, affordability, and sustainability
Campaign objective -The brand aimed to promote its diverse range of healthcare and wellness products in metropolitan areas of the country, leading to heightened brand awareness and increased sales.
Campaign details -Excellent Publicity executed a pan-India transit advertising campaign. The ads were tailored to the local language in each city to target the intended audience effectively and were displayed over six months for more than ten of the brand's products.
| Offline Advertising Type | BRAND PRODUCTS | LOCATION | Campaign Execution Timeline |
| BUS | Himcocide (ingestion), Koflate Syrup and Candy, Himcocide (acidity) | Mumbai, Delhi, Hyderabad, Pune, and Kolhapur | July, September, and October 2022 |
| TRAIN | Vrikshamla, Tagara, Neem, Ashwagandha, Shatawari, Manjistha, AyurSlim, Triphala, and Geriforte | Mumbai Local Train | July to December 2022 |
| AUTO | Ashwagandha Tablets | Guwahati, Assam | August 2022 |
| AIRPORT | Ashwagandha, Q-dee Cramps, Q-dee Indigestion, Geriforte, Himcocid, Adult Diapers | Kolkata and Indore airports | June 2022 |
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Results - Excellent Publicity's transit advertising campaigns proved to be a great success, resulting in increased orders and sales due to heightened brand visibility and recognition.
Conclusion: You can ask an experienced startup marketing company, like Excellent Publicity, for help if you need more information about transit advertising. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.