PDPU's Annual Newspaper Advertising Campaign Boosts Admissions and Recruitment Efforts

Client - Pandit Deendayal Petroleum University (PDPU), now Pandit Deendayal Energy University (PDEU), is a private university located in Gandhinagar, Gujarat, India. PDPU is known for its world-class infrastructure, highly experienced faculty, and innovative academic programs in the fields of engineering, management, the humanities, and the social sciences. PDPU has a strong focus on student development, encouraging entrepreneurship, and providing opportunities for hands-on learning through various co-curricular activities. With its commitment to academic excellence and industry relevance, PDPU has emerged as a premier institution for higher education in India.

Campaign objective - The goal of the campaign was to notify students and parents about admissions for all four of their schools/departments as well as the hiring of school directors. They intended to underline the courses they provide, the start date for admissions, campus placements, and in particular when science students can apply for admission to the technology and IT school department after the release of their NEET/JEE results.

Newspaper and Timeline - Since it is an annual campaign, it began in February 2019 and is still being carried out presently. The advertisement appeared in The Hindu, Hindustan Times, and Times of India, as well as the local Dainik Bhaskar, Divya Bhaskar, Eenadu, and Gujarat Samachar newspapers.

Campaign details - The advertisement was printed on the third and back pages of the newspapers. There was also an add-on given and published in both the Times of India and the Hindustan Times supplementary newspaper, Education Times.

End results - The advertisement campaign proved to be a successful effort in promoting their admission process and recruitment of directors. The campaign generated a great deal of interest among prospective students and potential candidates for director positions, leading to an increase in applications and a greater pool of talent for the college to choose from. The targeted approach of the campaign allowed PDPU to reach its desired audience and effectively communicate its message, resulting in a stronger brand image and increased visibility in the education sector.

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