When you think about advertising in 2025, your mind may quickly dart to casting Instagram reels or influencer shoutouts, maybe YouTube pre rolls.
However, the one that often surprises many is: what is still one of the most trusted, effective, and community-rooted ways to reach customers in India today? Newspaper advertising.
With the rise of digital, print still exists, especially in a country like India, where language diversity, regional reach, and daily print readership still weigh in heavily. If you are a brand, startup, or service provider, or even if you are just an individual wanting to run a notice or change of name, newspaper advertising will remain a smarter, more cost-effective, and culturally in-resonance option.
Let me flip through every page of what you should know regarding formats, pricing, examples, and how you can use newspaper ads to grow your business, support your community, and create a presence in metros and Bharat.
All about newspaper advertising
Newspaper advertising is a form of print media where ads are placed in daily, weekly, or regional newspapers. These can range from small classified text ads to full-page color layouts.
The most common types include:
- Classified ads: Short, text only ads under specific categories (jobs, name change, property, services)
- Display ads: Visual ads with images, logos, and customized designs
- Matrimonial ads: Match seeking listings
- Public notice/legal ads: Name change, company registrations, tenders, etc.
- Recruitment/job ads: Job openings posted by companies or agencies
Whether you are announcing a job vacancy, a property sale, or simply looking to change your name legally, the ad in a newspaper format is trusted and often legally required in India.
Why Newspaper Advertising Still Works in 2025
Let’s bust a myth: Print is not dead. Far from it.
Here’s why newspapers still pack a punch:
- Reach: India has over 1,18,000 registered publications in multiple languages.
- Readership: Over 400 million Indians still read newspapers daily, as per IRS (Indian Readership Survey).
- Regional relevance: From Hindi and Gujarati to Tamil and Malayalam, print lets you target by language, location, and interest.
- Legal credibility: For notices like name changes, marriage announcements, or company related disclosures, newspapers are still legally mandated.
And perhaps most importantly, people trust what they read in print.
Different Types of Newspaper Ads (With Examples)
Not all newspaper ads are created equal. Here's a breakdown:
| Ad Type | Purpose | Example |
|---|---|---|
| Classified Text Ads | Basic ads for jobs, sales, notices | Flat for sale in Khar West. 2BHK. Call 123456789. |
| Classified Display Ads | Text + border/logo/photo | Job ad with company logo + bold contact details |
| Display Ads | Full/half/quarter page visual ads | Big Bazaar sale with banners, discounts, store list |
| Matrimonial Ads | Matchmaking across communities | Brahmin, 28, 5’9”, US-based, seeks educated partner. |
| Public Notices/Legal Ads | Required by law (e.g. name change, FIR lost) | I, Ramesh S. Mehta, have changed my name to Ramesh Mehta. |
| Obituaries & Memorials | Remembering loved ones | In loving memory of Late Smt. Anjali Kapoor. |
Planning a name change or marriage registration? You’ll likely need a classified ad in two newspapers (one English, one regional) as part of the documentation process.
Newspaper Advertising Costs in India
So, how much does an ad in a newspaper cost? It depends on size, city, and publication.
Here’s a ballpark range:
| Ad Format | Cost (Approx.) |
|---|---|
| Classified Text (10–15 words) | ₹300–₹900 per insertion |
| Classified Display (3x5 cm) | ₹1,500–₹5,000 per insertion |
| Display Ads – Quarter Page | ₹25,000–₹75,000+ depending on city/newspaper |
| Display Ads – Full Page | ₹2 lakhs to ₹10+ lakhs (main page in TOI) |
| Name Change Ad (2 papers) | ₹500–₹1,500 (regional & English combo) |
Pro Tip: Prices drop when you book multiple insertions or run ads in regional/language-specific dailies.
Top Newspapers for Advertising in India (By Language & Region)
| Language | Top Newspapers | Reach |
|---|---|---|
| English | Times of India, The Hindu, Hindustan Times | National metro + urban Tier 1 |
| Hindi | Dainik Jagran, Amar Ujala, Hindustan | North India, Tier 2/3 markets |
| Marathi | Maharashtra Times, Lokmat, Sakal | Maharashtra & Goa |
| Gujarati | Gujarat Samachar, Sandesh | Gujarat & western India |
| Tamil | Dinamalar, Dinakaran, Daily Thanthi | Tamil Nadu |
| Bengali | Anandabazar Patrika, Ei Samay | West Bengal |
| Telugu | Eenadu, Sakshi, Andhra Jyothi | Andhra Pradesh, Telangana |
| Malayalam | Malayala Manorama, Mathrubhumi | Kerala |
Want to reach the heart of Ahmedabad or the suburbs of Chennai? Print gives you that kind of precision.
Why Newspaper Advertising Matters for Local Businesses
Let’s talk heart and hustle.
Small businesses, be it a coaching center, bakery, lawyer’s office, or hardware store, can use newspaper ads to reach real people in their neighborhoods, without depending entirely on Instagram or SEO.
Here’s how:
- A local bakery can run a festive offer ad in the Sunday edition.
- A tuition class can target exam-season ads in education supplements.
- A car garage can announce discounts in auto-themed pullouts.
- A small business looking for walk-in hires can post in job classifieds.
And when you advertise through local newspapers, you are also supporting local printing presses, delivery boys, reporters, and regional journalism.
That’s community-driven commerce in action.
How to Publish a Newspaper Ad in India (Step-by-Step)
Here’s how it works:
- Decide your ad type (Classified vs Display)
- Choose the newspaper (English + Regional)
- Pick the city/edition (e.g. Mumbai + Pune combo)
- Write the ad content
- Select the date(s) for publishing
- Book via a trusted ad agency (like Excellent Publicity)
We will handle the formatting, placement, and ensure it gets published on time, with 100% transparency and support.
How to Write an Effective Newspaper Ad
Whether it’s a job opening, a name change, or a local sale, your copy should be:
- Clear and concise (limited word count)
- Visually clean (for display ads)
- Action-oriented (use CTAs like “Call now” or “Visit today”)
- Correct in legal ads (formatting and phrasing matter)
Sample: Name Change Ad
I, Priya K. Sharma, daughter of Kantilal Sharma, residing at 56, MG Road, Mumbai – 400002, have changed my name from Priya Kantilal Sharma to Priya Sharma vide affidavit dated DD/MM/YYYY.
Need a format guide? We provide templates for marriage, recruitment, tender, obituary, and more.
TAM Insights: Print Media’s Staying Power
TAM AdEx India’s report shows:
- Print ad volumes in India increased by 23% in 2023, recovering post-COVID.
- Education, Real Estate, FMCG, and E-commerce are among the top print advertisers.
- Tier 2 and 3 cities showed the highest ad growth, particularly in vernacular dailies.
In other words, Bharat reads, and responds.
FAQs
To advertise jobs, property, services, notices, tenders, name changes, events, and retail offers.
Anywhere from INR 300 for a simple classified to INR 10+ lakhs for a full-page in TOI. It depends on format, city, and frequency.
Book two ads, one in an English daily, another in a regional newspaper. Format should include your old name, new name, address, and affidavit reference.
Both! Use print for legal visibility, community trust, and local reach, and pair it with digital for broader recall.
Yes. Agencies like Excellent Publicity let you book newspaper ads online across India with design and campaign support.
Here’s the thing: in a country as vast and diverse as India, newspaper advertising remains a rare medium that’s trusted, tangible, and hyper-local.
Whether you are:
An individual filing a public notice
A brand running a multi-city recruitment drive
A local business offering a festive deal
Whether you need to publish a name change ad, a job listing, or a city wide offer, Excellent Publicity is here to help.
We offer:
Pan India newspaper booking (English + regional)
Creative and compliance support
Transparent pricing and packages
Real time scheduling and proof of publishing