Client - MMTC PAMP, a joint venture between Switzerland-based bullion brand PAMP SA and MMTC Ltd., a Government of India undertaking, is a global leader in the precious metals industry. MMTC PAMP, recognized for its transparency and sustainability, is India's only LBMA-accredited gold and silver refinery accepted across global commodity exchanges and central banks.
Campaign objective - The objective of the campaign was to raise awareness about their new product launches, like the Rose Gold Bar, Goddess Lakshmi Shankh Gold Coin, Rose Gold Pendant, and Azadi Gold Coin, during the auspicious month of Shravana.
Magazine and timeline - The advertisements were published in renowned business magazines such as Business World and Business Today. The magazine ad campaign was published in the August 2023 edition.
Campaign details - The advertisement was executed on a pan-India basis. The advertisements were full-display ads.
Results - The magazine advertising campaign for MMTC PAMP was a great success. With this magazine campaign, MMTC PAMP not only achieved its campaign objectives of raising awareness but also generated significant sales.
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