Magicpin, India's third-largest food delivery app, did stir the pot with its recent out-of-home or OOH advertising campaign that raised quite a bit of business buzz by cheekily going for a provocatively headlined print version like "Want a threesome? India's 3rd largest food delivery app is here." The bold ad has given quite a buzz across social media platforms, more so on LinkedIn, where the creative team behind the campaign has shared an intriguing twist that seems to breathe life into the advertisement itself.
From a creative viewpoint, the work has done a fabulous job of making people wonder. The catchy slogan not only does its job of grabbing attention but also the astonishing accidental coincidence of real life seems almost to have been written and scripted. On the same day, the campaign went live, and Madhav Sharma, the creative head and brand manager of Magicpin, himself faced an incident as if life had been scripted for the shoot. Sharma was returning from the office when he saw a delivery boy dressed in clothes that echoed the theme of the ad in question. In one such situation, the rider was seen sporting a Swiggy T-shirt, a Zomato delivery bag, and a Magicpin helmet three-in-one visual formula that seemed to resonate with the campaign's cheeky innuendo.
Sharma also shared a post on LinkedIn wherein he said, "A massive coincidence occurred on the day we launched our OOH campaign. On my way back from work, I saw a rider with a Zomato bag, a Swiggy T-shirt, and a Magicpin helmet.". And it's flowing like the finest wine with our OOH headline. As they say, if you know, you know. It is then that this seemingly accidental alignment of the theme of the ad itself with the rider's gear assists in heightening the impact of the campaign through some confluence of reality-based chance and marketing bravado.
Increased visibility:
Creative OOH ads are strategically placed along busy areas. Naturally, they therefore have a wide audience reach.
Wide reach:
OOH reaches a diversified demography, including those that may not be as accessible through other media. This wide reach helps make sure that a wide array of potential customers view the message.
Engagement and interaction:
As such, creative and interactive OOH ads may indeed offer unique engagement with audiences through the use of QR codes, integration with social media, or augmented reality features that beg people to interact with them. These can lead to further action and a more connected consumer with the brand.
Local targeting:
The OOH ads can be placed at strategic points to reach all kinds of target geographic locations or communities. It helps businesses get in touch with consumers in relevant areas.
If you want OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.