JSW rolled out a new branded masthead to express its solidarity with the athletes of India in readiness for the 2024 Olympics in Paris. It is indicative of the commitment of the company toward sports and national pride, showcasing more ad benefits accruable from a masthead. It helps build more audience engagement.
What is masthead advertising?
Masthead advertising is the very top part of any publication, website, or newsletter, normally located near the masthead, which is the section containing the name, logo, and other identifying information of a publication. This is usually found in print media, where it occupies the top part of a magazine or newspaper with the name of the publication and details of its editorial team given. This is typically the top part of a webpage, where all the main navigation and site branding are. In view of this type of position, masthead ads have the maximum view, and they are, therefore, pretty valuable for any class of advertisers who want to hit readers hard first. Since they are very often bigger and hence more noticeable than other forms of advertising, they are placed for maximum visibility and impact.
Benefits of masthead advertising
High visibility: The masthead ads, placed at the very top of any publication or website, represent perhaps the first things that any reader or visitor will see. This kind of positioning is likely to ensure a lot of attention for your ad.
Brand recognition: Since masthead ads flash sharply upfront in their display, brand visibility and recognition get enhanced. This works quite effectively to enhance brand awareness and reiterate brand identity.
Enhanced audience engagement: The ads placed in such a highly visible spot must be viewed more and hence engaged with for a better CTR and overall performance compared with the ads placed elsewhere with lower visibility.
Premium ad placement: Since it forms the most prominent form of ad placement, masthead ads are normally categorized under premium inventory. They, therefore, become more attractive to those advertisers who really want to make a statement in their campaign or associate their brand with top-of-the-line quality content.
Niche targeting: Publications or sites targeting a niche demographic can very strongly target this kind of readership with masthead ads. Targeting is going to be more useful for smaller niche audiences or very focused readers.
If you want to create Masthead advertising for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.