HSBC Bank

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May 22, 2023

HSBC Bank's Successful Digital Marketing Campaign on Hotstar During IPL Seasons

Client: HSBC Bank is a global financial services institution that offers a wide range of banking and financial solutions to individuals, businesses, and corporations worldwide. Established in 1865 in Hong Kong and Shanghai, HSBC has a presence in over 65 countries and territories, providing its customers with a comprehensive range of banking services, including personal banking, commercial banking, investment banking, and wealth management. The bank is committed to providing exceptional customer service and innovative financial solutions that meet the evolving needs of its customers.

Campaign Objective: The objective of the brand was to promote its new policy or scheme, improve brand recognition, and connect with its specific audience in the metropolitan areas of the country.

Digital platform and timeline: Hotstar was the digital streaming platform for the campaign, which was carried out during IPL 2021 and IPL 2022.

Campaign Details: Excellent Publicity devised a CTV digital marketing strategy on Disney+Hotstar, featuring 30-second pre-roll and mid-roll ads, to reach the target audience.

Results: Excellent Publicity's efforts yielded impressive results, with the campaign generating almost 52,713,632 ad impressions and a CTR of 0.39%. The brand's website gained significant awareness and visibility among its intended demographic, resulting in a substantial increase in website traffic and a high number of conversions and leads for the bank.

HSBC Bank

Conclusion: You can ask an experienced startup marketing company, like Excellent Publicity, for help if you need more information about digital marketing. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.

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